RE: A Mugen Type R already
Friday 30th March 2007
A Mugen Type R already
Honda tuner unveils Civic upgrades
Honda tuning firm Mugen has released details of its tweaked Civic Type R, even though the latest Japanese market car only goes on sale today (see news story 29 March).
The tuner has unveiled a range of parts including a new air box and exhaust; a selection of brake pads, discs and hoses; new wheels in either gun metal or bronze; new seats and a revised aero package.
Like the car itself, they won’t be available officially in this country; although we can’t help thinking it’d make your local Honda dealer a more exciting place if they were.
http://www.mugen-power.com/street/CIVICTYPE-R/introduction/index.html
Discussion
I don't understand Honda UK's marketing department.
This would do wonders to rid the brand of the 'blue rinse' image in this country, yet they seem obsessed with attracting the tartan shopping trolley brigade at the expense of more monied and long-term clientele.
Cheers
Rich
This would do wonders to rid the brand of the 'blue rinse' image in this country, yet they seem obsessed with attracting the tartan shopping trolley brigade at the expense of more monied and long-term clientele.
Cheers
Rich
Edited by rustyintegrale on Friday 30th March 13:48
Edited by rustyintegrale on Friday 30th March 13:49
Agreed, the rear wing does suck and not too keen on the front grill either but nice engine and chassis mods by the look of it. Mugen stuff does tend to be hit or miss on the looks side of things but you can't deny the products seem to do the business.
This civic looks the dogs danglies, They will certainly be a thing to see on the road!
This civic looks the dogs danglies, They will certainly be a thing to see on the road!
I can't seem to make up my mind on this model, to look at, depending on the camera angle stirs a lot of imagination. The front looks modern and aggressive, the back looks great apart from that oversized potato peeler which looks way, way to big. From the side oh no four doors !!!, what a disaster it looks like something out of some boy racer's japanese tuning mag.
I got to say the UK Civic type 'R' may not have the power but at least it looks the part. C'mon Honda make a proper Civic type 'R' drop the S2000 Engine into the Civic type 'R' and the NSX engine into the S2000. lol,lol.
I got to say the UK Civic type 'R' may not have the power but at least it looks the part. C'mon Honda make a proper Civic type 'R' drop the S2000 Engine into the Civic type 'R' and the NSX engine into the S2000. lol,lol.
rustyintegrale said:
I don't understand Honda UK's marketing department.
This would do wonders to rid the brand of the 'blue rinse' image in this country, yet they seem obsessed with attracting the tartan shopping trolley brigade at the expense of more monied and long-term clientele.
This would do wonders to rid the brand of the 'blue rinse' image in this country, yet they seem obsessed with attracting the tartan shopping trolley brigade at the expense of more monied and long-term clientele.
Where have you been for the past 4 months?
Three years ago Honda's marketing department (in the guise of Yoshiyuki Matsumoto the project leader) decided to refocus the Civic brand toward a younger age group 35-45 and produced the radical Civic design now on sale in the UK to achieve this objective.
Bear in mind that over 30,000 'blue rinsed, tartan-clad, shopping-trolley brigaders', with an average age 58, bought the 'old-style' Civics in 2005 (more than one-third of all Hondas sold in the UK). Now you are saying that Honda should market an old blue-rinsers' Civic design (OK distiguished by a few extra body styling add-ons and a limp-wristed spoiler)to drive the brand into the younger age bracket! Come on - that blue-rinser shape with four doors, goofy rear lights and a hairdrying hood in the boot, isn't even old enough to be retro yet!
XitUp said:
Calorus said:
I swear I will acuire the first Honda V8 they make just as an engine, without whichever car it comes with.
You're a bit late then arn't you? They've been making them for CART cars since the early '90s.
Rephrase, the first road V8 - both finances and real world useability would render the race plants useless.
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