Mavic in receivership!

[Get Karter]

That’s one company I wouldn’t have expected to get into trouble. They seemed to stick to what they are good at and were a market leader.

[Pachydermus]

sounds like the same old story

cycling weekly said:

sold the business to a Californian investment fund Regent LP

bleed it dry, let it go bust, move on to the next victim.

[MrBarry123]

It appears to be stranger than that...

https://www.cyclingnews.com/news/mavic-employees-d...

[Get Karter]

Wow, what a bizarre situation.

[MrBarry123]

Yes, very strange and quite sad really given, as you said, they’re renowned for being good at what they do and are such a big name in cycling.

[Some Gump]

I have mavic shoes, they're great.

I hanker after their wheels, too.

Surprised someone would just drop the brand into oblivion though? Seems very strange.

[anonymous-user]

Imo diluting the focus from wheels by starting clothes / shoes will be shown to be the start of the demise

It does look like there is a bit to untangle. Quite sure the brand will survive. Best wishes to staff involved

[anonymous-user]

Get Karter said:

That’s one company I wouldn’t have expected to get into trouble. They seemed to stick to what they are good at and were a market leader.

I think that’s the point, they relied on the open pro, then the ksyrium for too long... they also stuck with the “V” profile on the cosmic for a year or two too long when others where switching to a “U” profile Known to be more aerodynamic. They are still good wheels but imho the competitors were quicker to get new tech and products to the market