I’ve just received this, in an email from Ribble.

[GOATever]

It looks good, it’s got a very good spec / groupset, but I’m not sure about the frame. Has anyone got any experience of this frame?

[anonymous-user]

http://www.cyclist.co.uk/reviews/1468/ribble-aero-...

Cyclist magazine liked it but imho it makes more sense to just buy this cervelo S3 for £2149 and upgrade the wheels and group set. £2500 buys etap and some zipps, then you have a spare set of wheels and some drivetrain bits to sell on.
https://www.wheelbase.co.uk/product/bikes-frames/b...

Call me a snob but I couldn’t drop that much on a Ribble regardless of what’s its dressed up with.

[bakerstreet]

That colour scheme looks awesome, but at that price I'd want discs. Planet X and Ribble will get there eventually with Disc/Aero bikes.

Also, as per the above, I wouldn't spend that much on a Ribble.