When were we first called ' Team GB ' ?

[keslake]

I cannot remember this term being used before these Olympics.

Did i miss something ?

Much preferred the plain old Great Britain and tbh getting sick of all and sundry using the 'Team' prefix.

[ninja-lewis]

1999

[Morningside]

Who started it? Sounds very New Labour to me.

[ninja-lewis]

"British Olympic Association's director of marketing, Marzena Bogdanowicz"