Lego Pricing

Author
Discussion

Narcisus

Original Poster:

8,179 posts

285 months

Sunday 4th December 2022
quotequote all
I had not realised the prices had gone up but the usual sets I would buy for around £175 UCS Star Wars / Ecto-1 etc now £210 !

Seems a bit mad to me when you can buy from elsewhere for the usual price if not lower. I did enjoy shopping in the Lego shop but I'm not paying those prices.


NoBrakesWC

397 posts

54 months

Sunday 4th December 2022
quotequote all
Lego prices are usually higher at their own stores. They work hard on customer experience in their stores with play areas, competitions and weekly build sessions. Along with the staff know alot about the sets in stock.

Siko

2,031 posts

247 months

Monday 5th December 2022
quotequote all
We've bought a lot of expensive Lego sets over the years and my son still enjoys saving up for the latest official Star Wars set, however if you are chafing at some of the crazy prices/lack of availability I'd recommend trying Ali Express and searching for 'Building Blocks'. Granted it will take a few weeks to arrive in a couple of Jiffy bags and you probably won't get a paper manual (not always but normally a PDF copy emailed to you), but we've been amazed how good most of their copies of top Lego sets are. My brother bought their Death Star and said it was absolutely spot on at about 10% of the cost of original.

My son really wanted a couple of hard to find Lego Star Wars sets that were £150+ when new and now sold out were going for >£600 on eBay etc, the Ali Express copies were around £40 each and amazingly close copies - not 100% perfect but certainly close enough and look exactly the same with all the stickers/mini figures etc. I think the only thing missing was the tiny 'Lego' writing on the building blocks themselves which you can't see. Now he's a bit older he's more into WW2 which Lego don't do of course, but there is a thriving industry of WW2 soldiers, tanks, artillery pieces and weapons sets on AE, which he absolutely loves and at bargain prices too.

Narcisus

Original Poster:

8,179 posts

285 months

Monday 5th December 2022
quotequote all
Cheers Siko I was sniffing around Ali last night haha !

Actually bought a moc Buck Rogers Starfighter some months ago that was ok.

I’m fancying UCS Red Five to stand next to my Y-Wing

wolfie28

766 posts

149 months

Monday 5th December 2022
quotequote all
I only tend to buy direct from Lego when I have birthday/Christmas vouchers to spend or the model I want is only available through Lego. They do often offer 'free' gifts with purchases. I recently bought R2-D2 from Lego and I got 3 free sets and a fleece blanket, which to me softens the expense of using Lego directly.

kurokawa

606 posts

113 months

Monday 5th December 2022
quotequote all
Siko said:
We've bought a lot of expensive Lego sets over the years and my son still enjoys saving up for the latest official Star Wars set, however if you are chafing at some of the crazy prices/lack of availability I'd recommend trying Ali Express and searching for 'Building Blocks'. Granted it will take a few weeks to arrive in a couple of Jiffy bags and you probably won't get a paper manual (not always but normally a PDF copy emailed to you), but we've been amazed how good most of their copies of top Lego sets are. My brother bought their Death Star and said it was absolutely spot on at about 10% of the cost of original.

My son really wanted a couple of hard to find Lego Star Wars sets that were £150+ when new and now sold out were going for >£600 on eBay etc, the Ali Express copies were around £40 each and amazingly close copies - not 100% perfect but certainly close enough and look exactly the same with all the stickers/mini figures etc. I think the only thing missing was the tiny 'Lego' writing on the building blocks themselves which you can't see. Now he's a bit older he's more into WW2 which Lego don't do of course, but there is a thriving industry of WW2 soldiers, tanks, artillery pieces and weapons sets on AE, which he absolutely loves and at bargain prices too.
I think cobi have tons of WWII theme brick sets
I am tempted to look at Ali express for some copy as they’re some retired sets and they are all very expensive now.
Re OP, yeah I never buy from Lego store unless I have a voucher,

BlueMR2

8,690 posts

207 months

Wednesday 7th December 2022
quotequote all
You only really buy direct from LEGO on AFOL day or when there are some good freebies available, especially if what you are after is LEGO exclusive at the time.

wibble cb

3,689 posts

212 months

Wednesday 7th December 2022
quotequote all
I don’t buy from Lego at all, I got some from AE and a few more from eBay, I try to be patient and wait for bargains, quite a few sets are advertised as missing pieces, which can be replaced quite easily via bricklink etc(my Lego falling water house was only 50$ due to this)



About 50% of these are from AE


Zetec-S

6,196 posts

98 months

Thursday 8th December 2022
quotequote all
I've got back into the Lego bug last Christmas when my wife bought me the 911 RSR, the trouble is the cost of the models is so expensive I'm struggling to justify getting anything else. I guess one option would be to keep all the packaging and then dismantle and sell 2nd hand to recoup some of the cost, but I like the idea of keeping the model on display.

Have to admit I'm torn on the idea of the AE replicas... on one hand I'm not keen on buying cheap Chinese knockoffs, but on the other the price of them makes it hard to justify the cost of the genuine article.

kurokawa

606 posts

113 months

Thursday 8th December 2022
quotequote all
Zetec-S said:
Have to admit I'm torn on the idea of the AE replicas... on one hand I'm not keen on buying cheap Chinese knockoffs, but on the other the price of them makes it hard to justify the cost of the genuine article.
same boat, want the Ghoutbusters firehouse set but it is very expensive on ebay even those open/used set
and the mercedes arocs it is over 300 seal or at least 200 used on ebay
review on those AE clone come back mix, some are very good some seem not worth the hassle

Funk

26,485 posts

214 months

Thursday 8th December 2022
quotequote all
Some of the knock-off 'building bricks' can be OK but they're often not as good with fit tolerances and colour-matching of genuine Lego.

ecsrobin

17,714 posts

170 months

Thursday 8th December 2022
quotequote all
I’ve spent quite a bit over the last few years on Lego but as sets kept climbing in price (even before the big increase) I started buying less as I just didn’t see it as value for money anymore.

Siko

2,031 posts

247 months

Thursday 8th December 2022
quotequote all
Just try AE with a cheaper set and see what you think. You can easily get a set for under £30 - for example the Lego Technic 911 RSR ripoff is £29 and has nearly 300 reviews with just under a 5 star rating. I’m tempted myself and for £30 you can’t go too far wrong smile

wibble cb

3,689 posts

212 months

Thursday 8th December 2022
quotequote all
examples below inc delivery

My razor crest was $60
The 007 Aston was $49
The Millennium Falcon was $65
The MOC Porsche 917 was $38
Wall- E was $38

Nowhere near what Lego want

I still have the below to build

Luke Skywalker X wing - $29
Poe Dameron X wing - $29
MOC Land Rover series 1 I(possibly series 2) $44
Empire strikes back Snow speeder (UCS size) $100 - pushed the boat out on that one
Slave1 (UCS) size - $105, again a lot for one of these from AE, but Lego ones on eBay are going for 3-4 times as much.





Murph7355

38,563 posts

261 months

Friday 9th December 2022
quotequote all
wibble cb said:
examples below inc delivery

My razor crest was $60
The 007 Aston was $49
The Millennium Falcon was $65
The MOC Porsche 917 was $38
Wall- E was $38

Nowhere near what Lego want

I still have the below to build

Luke Skywalker X wing - $29
Poe Dameron X wing - $29
MOC Land Rover series 1 I(possibly series 2) $44
Empire strikes back Snow speeder (UCS size) $100 - pushed the boat out on that one
Slave1 (UCS) size - $105, again a lot for one of these from AE, but Lego ones on eBay are going for 3-4 times as much.
This is the same for any product.

The price of them isn't purely about the price of the plastic and the moulds etc. The prices reflect the idea, the design and all the other items that surround it. These things are where the real value in a product like this, not the plastic.

Yes, there's going to be profit. But the stuff you see selling for way over list isn't Lego skinning profit, it's people like you and I making a fast buck.

If everyone went down the AE route, eventually who would do the R&D, the detail design work etc that the rip off merchants rip off?

There's a degree of argument to say individuals will come up with the designs. Rosco (I think that's the name) does some amazing F1 cars... But I think even he has been on the wrong side of the rip off guys already.

SydneyBridge

9,189 posts

163 months

Friday 9th December 2022
quotequote all
A lot of Lego money is royalties for star wars, marvel etc.
Other brands do not pay this.

Matt p

1,044 posts

213 months

Friday 9th December 2022
quotequote all
Smyth’s are having/had a really good sale on Lego sets at the moment.

Rarely buy from the Lego store, even in billund the last few years the sets are even more. Granted that’s exchange rate etc at work but £20-£25 over a few sets mounts up.

I’m toying with the idea of the McLaren F1 and Daytona currently from Smyth’s smile

kurokawa

606 posts

113 months

Friday 9th December 2022
quotequote all
Murph7355 said:
If everyone went down the AE route, eventually who would do the R&D, the detail design work etc that the rip off merchants rip off?
Yeah I will support lego when they still selling the set
only really go to AE if Lego do not have it or retire it

Funk

26,485 posts

214 months

Friday 9th December 2022
quotequote all
SydneyBridge said:
A lot of Lego money is royalties for star wars, marvel etc.
Other brands do not pay this.
A large chunk goes into the design and build testing etc to make sure the models work, are buildable in the right way and aren't flimsy.

It's easy to copy someone else's work, especially when they have to include a step-by-step set of building instructions and brick contents chart...

MissChief

7,217 posts

173 months

Saturday 10th December 2022
quotequote all
SydneyBridge said:
A lot of Lego money is royalties for star wars, marvel etc.
Other brands do not pay this.
I’ve seen sets with no licensing with similar piece counts be as much as 20-30% cheaper than licensed sets. Reckon on some big sets with major branding like Disney they could be getting 30% of the retail price. Look how ‘cheap’ the NASA sets are compared to anything else.