RE: Goodbye to hot Volvos

RE: Goodbye to hot Volvos

Wednesday 11th April 2007

Goodbye to hot Volvos

'R' model line to be dropped


Say goodbye soon to the S60R
Say goodbye soon to the S60R
Volvo is ditching the ‘R’ moniker from its range, calling time on a line that started with the much-loved 850 T5R back in the mid nineties.

The Swedish firm aimed to sell 3,800 units of the current 296bhp S60R and V70 R models in the United States – the cars' biggest markets – but fell well short last year with 1,098 and 538 units respectively.

Volvo chief Fredrik Arp said Volvo is not walking away from performance but simply deleting the moniker. He chose the current C30 hatchback and the V8 version of the S80 luxury saloon as rather unconvincing evidence that Volvo is still interested in fun-to-drive cars.

"We are not giving up the title feature in our products," said Arp, and "we are working on the next phase, but it will not be immediate."

Author
Discussion

PassatTDI

Original Poster:

541 posts

217 months

Wednesday 11th April 2007
quotequote all
Great Looking and Great Performance But You Dont See Many Of Them On The Road

900T-R

20,405 posts

263 months

Wednesday 11th April 2007
quotequote all
They lost the plot after the unapologetically yellow, menacing, front tyre shredding original T5-R IMO. Personally, I gladly take a bit of torque steer into the bargain as long as the car feels 'alive'. A front-biased AWD system is a waste of driveline efficiency and weight - something Audi only recently woke up to...

dodgey_rog

1,994 posts

266 months

Wednesday 11th April 2007
quotequote all
That is a shame, although i do see loads of S60R's and even more of the V70R's in New York, maybe thats their biggest marketing point.

I used to have the S60R as a company car and it was bloody awesome, i had to change it for something more sedate as i took up to warp speed on a daily basis, mind you i then went to a T5, but then thought better of it and settled on the D5, but i still have my licence.

haggle

841 posts

219 months

Wednesday 11th April 2007
quotequote all
looks like the BIB are going to have to find new company persuit wagons

sidaorb

5,589 posts

212 months

Wednesday 11th April 2007
quotequote all
As a driver of an

'unapologetically yellow, menacing, front tyre shredding original T5-R'

I will be mourning the passing of the 'R' badge.
Why is it that manufacturers insist on dropping these very distinctive brands, thinking back to the end of the Ford RS name. The 'replacements' are never quite the same.

Carl

architect1

10 posts

247 months

Wednesday 11th April 2007
quotequote all
haggle said:
looks like the BIB are going to have to find new company persuit wagons


The police use the t5 (225bhp) not t5R engines in our neck of the woods - as I'm sure they do elsewhere.

pasthim

15,857 posts

240 months

Wednesday 11th April 2007
quotequote all
IMO Volvos are good but unexciting so dropping the R is a step in the wrong direction. Better to water down the cars and keep the brand.

BIB use Skoda vRS on the M3 here...how times change!

dann

35 posts

288 months

Wednesday 11th April 2007
quotequote all
I have one and its a great car, hopefully they will increase in value now they are no more.

For the money you cant beat it, turbo , AWD, 0-60 in 5.5 secs , (or thereabouts), all mod cons, a one year old 17000 miler, for less than £20K , marvellous

Beware though its fairly expensive to maintain.

MoJocvh

16,837 posts

268 months

Wednesday 11th April 2007
quotequote all
dann said:
I have one and its a great car, hopefully they will increase in value now they are no more.

For the money you cant beat it, turbo , AWD, 0-60 in 5.5 secs , (or thereabouts), all mod cons, a one year old 17000 miler, for less than £20K , marvellous

Beware though its fairly expensive to maintain.


Yep those efficient brakes cost.

NiallOswald

326 posts

212 months

Wednesday 11th April 2007
quotequote all
They're only ditching the 'R' brand, not the power. ~300bhp in a Volvo estate is all the better for not showing it, IMHO.

jdelmo

5,107 posts

215 months

Wednesday 11th April 2007
quotequote all
This is some sad news. These are fantastic Q cars and I still hope to own one some day.

rogerg

5 posts

210 months

Wednesday 11th April 2007
quotequote all
I am sad to hear this but I'm not surprised. I wonder how much this has to do with "golbal warming" and being seen to be "politically correct".
Why is it that every time Volvo have something good, it gets stopped? Ok, the Volvo brand is not usually thought of as being at the cutting edge of sports type cars but like all things good, they come in disguise.I remember the time before the introduction of the 850. I had been canvassed by Volvo asking what I as a customer would like to see Volvo doing. As far as I can remember it went something like...."faster".."better styling" etc.. and lo an behold, the 850 arrived...then the R range appeared.
Come on Ford....ooops...I mean Volvo,get a grip. Look at most of the other major manufacturers! They are all producing R type models.
Volvo isn't just for the "Cloth Cap and Hunter Wellies Brigade"... The R models have to be the ultimate Q cars ever!!

b10

1,272 posts

273 months

Wednesday 11th April 2007
quotequote all
What on earth does "title feature" mean.shoot

4941cc

25,867 posts

212 months

Wednesday 11th April 2007
quotequote all
architect1 said:
haggle said:
looks like the BIB are going to have to find new company persuit wagons


The police use the t5 (225bhp) not t5R engines in our neck of the woods - as I'm sure they do elsewhere.



I work for Volvo and we are currently supplying BIB cars to some constabularys as D5 (185PS/400Nm) manual cars. This is in direct response to environmental concerns (CO2 174g/km only) and Volvo's corporate philosophy (Safety, quality & environmental care), following evaluation by several forces, the performance was found to be every bit as usable and perfectly up to the job of catching speeding motorists. (up to 150 mph - helicopters are in use above this speed). Contrary to urban myth - they are NOT tuned, just driven expertly.

The police to the best of my knowledge have never used the R owing to the complex nature and maintenance requirements of the AWD system. A front wheel driven T5 or now D5 in the hands a patrol cop is a truly fearsome thing - much more capable than the vast majority of drivers - even if you have you have 600bhp & 4WD!

The main reason they have used Volvos for highway patrol cars for so many years now is that in the event of a major accident (100mph+) you can still open the doors of a Volvo and GTF out afterwards.

PS T5 in an S60/V70 means 2.4 litre 260PS, S40/V50/C30 & C70 are now 2.5 litre 220PS (a la Focus RS). Forthcoming V70 T6 AWD (not related to old S80 T6 engine) due in September will be 3.0 turbo 285PS.

alecbarclay

54 posts

224 months

Wednesday 11th April 2007
quotequote all
[redacted]

k321

4,112 posts

224 months

Thursday 12th April 2007
quotequote all
the police use the t-5 - which is 256bhp

i had one and it went like stink, the R version just had 300bhp and heavy 4wd.

today i managed to get rid of a golf gti and a peugeout 205 180bhp gti thing in rear view mirrors in my volvo

adycav

7,615 posts

223 months

Thursday 12th April 2007
quotequote all
4941cc said:
Forthcoming V70 T6 AWD (not related to old S80 T6 engine) due in September will be 3.0 turbo 285PS.



Sounds interesting...

I was invited to one of those Volvo corporate driving days a couple of years ago, where I was encouraged to explore the capabilities of a number of Volvo's 'sportier' choices. I was disappointed by the S40 T5, as the dim-witted paddle-shift transmission tried it's very best to make 220hp feel like about 150.

However, I was mightily impressed with the manual S60 T5 with 260hp. Sure, it wasn't the last word in handling finesse, but as an undercover overtaking machine it was superb. Great leather seats and fancy Dolby Pro-Logic 'better-than-you've-got-at-home' hifi were the icing on the cake.

chauffeur

110 posts

211 months

Thursday 12th April 2007
quotequote all
I just got a mailshot from Volvo extolling the virtues of the S80 D5 as a 'tailor made' chauffeur car.

Top marks for effort but IMO the product just doesn't have enough appeal to rival Mercedes, Jaguar or Lexus.

In a nutshell Volvos are just too bland, sensible and 'safe' - like a SAAB.

The last thing they need to do IMO is dilute any 'performance' edge they had.



madleee

720 posts

217 months

Friday 13th April 2007
quotequote all
They are just burying the brand because it is unpopular to have a performance car atm.
The power is still there it's just understated.
Just how I like 'em
good for the WTF was that effect.

k321

4,112 posts

224 months

Friday 13th April 2007
quotequote all
great Q car, the volvo t-5, aside from people assuming you are BIB that is