Strategic Pricing in Supermarkets
Discussion
As an example: Chicken Breast, £4.50, 'Buy two packs for £6.00'!
Many, including my girlfriend, think this represents value but I say it is the opposite. If I want to buy one pack I feel ripped off. If I buy two, I part with £6 and have a freezer full of chicken, annoyed by the fact that the individual pack price has been increased strategically' albeit in a clandestine fashion.
More cash up-front for the supermarket, effectively forcing the larger purchase leading to higher profits, a bigger turnover and more buying power to further hammer the producer.
Any thoughts?
Many, including my girlfriend, think this represents value but I say it is the opposite. If I want to buy one pack I feel ripped off. If I buy two, I part with £6 and have a freezer full of chicken, annoyed by the fact that the individual pack price has been increased strategically' albeit in a clandestine fashion.
More cash up-front for the supermarket, effectively forcing the larger purchase leading to higher profits, a bigger turnover and more buying power to further hammer the producer.
Any thoughts?
It's a tactic which helps families in theory and penalises single people and pensioners. You do get the value if you have a freezer, but you can only buy so much in bulk.
Products like chicken, you typically won't use more of, but will stockpile. Fruit and veg is more difficult as people sepnd more but throw it away. It's all simple common sense, but when shopping, people spend very little time comparing products and prices (I know PH'ers might, but a typical shopper does not)
The newest scheme is to change the amount of a product in a packet to meet a price point... Cadbury's dairy milk 140g bars instead of 200g.
It's only really applicable on food products, but many companies make the mistake of doing BOGOF on razer blades and toilet rolls, which you stockpile and therefore you cannot use any more of.
I just buy what I need... It saves chucking stuff away
T-J-K
Products like chicken, you typically won't use more of, but will stockpile. Fruit and veg is more difficult as people sepnd more but throw it away. It's all simple common sense, but when shopping, people spend very little time comparing products and prices (I know PH'ers might, but a typical shopper does not)
The newest scheme is to change the amount of a product in a packet to meet a price point... Cadbury's dairy milk 140g bars instead of 200g.
It's only really applicable on food products, but many companies make the mistake of doing BOGOF on razer blades and toilet rolls, which you stockpile and therefore you cannot use any more of.
I just buy what I need... It saves chucking stuff away
T-J-K
507bhp said:
Many, including my girlfriend, think this represents value but I say it is the opposite. If I want to buy one pack I feel ripped off. If I buy two, I part with £6 and have a freezer full of chicken, annoyed by the fact that the individual pack price has been increased strategically' albeit in a clandestine fashion.
I thought there were rules regarding the proximity to a sale that the non-sale item could be increased in price, to stop this sort of thing?Plotloss said:
Supermarket meat 
You're going to get called a supermarket snob now because you prefer to eat a £4 chicken from the butchers that has run around fields all its life instead of £1.69 for a battery chicken that doesn't know what outside is!I'm with you though, I'd rather eat meat half as often than buy supermarket meat.
k off to the butchers instead.Or you could see it like this:
You buy one packet of chicken every week.
This week, you buy two for £6.
You put one in the freezer.
Next week you have chicken in the freezer and that extra packet of chicken only cost you £1.50 this week.
I don't buy more/eat more just because it's on offer, but things like this where I can easily store it actually do save me money....
You buy one packet of chicken every week.
This week, you buy two for £6.
You put one in the freezer.
Next week you have chicken in the freezer and that extra packet of chicken only cost you £1.50 this week.
I don't buy more/eat more just because it's on offer, but things like this where I can easily store it actually do save me money....
BigLepton said:
Plotloss said:
Supermarket meat
You're going to get called a supermarket snob now because you prefer to eat a £4 chicken from the butchers that has run around fields all its life instead of £1.69 for a battery chicken that doesn't know what outside is!I'm with you though, I'd rather eat meat half as often than buy supermarket meat.
I did just use chicken breast as an example. I don't actually buy it and do what someone above mentioned and buy a whole bird and joint it myself.
If I go to my local butcher's, which I did today on Doncaster market, I feel exploited there too. £7.20 for two pigs' cheeks when it's meant to be a budget cut. However I do accept that meat from a butcher is generally better, although you still have to watch out for rogue independants!
Clever, but you spelt it wrong 
ipwn said:
It's just simple business 
Why do these type of threads keep popping up......it's very confusing at what the op aims to get out of the thread..apart from complain about something uterrly butterly useless.
Why do you have to complain about my complaint? I have no real 'aim' other than to discuss the subject matter on a faceless forum for entertainment's sake.Why do these type of threads keep popping up......it's very confusing at what the op aims to get out of the thread..apart from complain about something uterrly butterly useless.
You could say the same for half of the threads on here but it won't stop most people posting.
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