What makes you go into a shop these days?
Discussion
Trying to save an ailing business...
What would make you stop on the street and think 'I might go have a look in that shop'? Not that worried about what would make you spend money - just what would make you walk in when you might normally carry on past?
Would you need to see a massive discount on offer, or would something in the window take your fancy? Any ideas gratefully received
What would make you stop on the street and think 'I might go have a look in that shop'? Not that worried about what would make you spend money - just what would make you walk in when you might normally carry on past?
Would you need to see a massive discount on offer, or would something in the window take your fancy? Any ideas gratefully received

I dont have to pay to park. I can get in and out with what I want in as short a time as possible. Stuff I want at the price I can afford to pay.
Lets put it this way my bast shopping experiance is the local Tesco Express.
Walk in
Grab lunch stuff
Scan it myself in 2 secs flat
Insert cash
Leave
Bliss unless some thicko cant work the self checkout infront of me.
Lets put it this way my bast shopping experiance is the local Tesco Express.
Walk in
Grab lunch stuff
Scan it myself in 2 secs flat
Insert cash
Leave
Bliss unless some thicko cant work the self checkout infront of me.
byhff said:
Thanks for the replies everyone. Shop sells specialist outdoor clothing and equipment but also has a high % of fashion related sales.
Then your best items in the shop window. People want to be walking past and thinking im going to look good in that jumper, coat etc... and walk in to find out they can't afford it because of the credit crunch, walk a little further getting depressed and spend their last tenner in the pub drowning their sorrows 
byhff said:
Thanks for the replies everyone. Shop sells specialist outdoor clothing and equipment but also has a high % of fashion related sales.
Discounts aren't a must, but they always help. I tend to saunter past most places, but can be persauded with a decent display - as long as it's got plenty of stuff that most places don't.
HTH
A1
I'm thinking 'northface' gear, camping gear etc? like 'blacks ltd'
In which case trying to target a younger market might help mannequins with most popular outdoor clothing items. Have a look at what 'festival' goers we're wearing this summer? Just an idea. With creditcrunch looming people are going to be staying in england due to lack of funds for holidays therefore people are going to be spending theoretically more money on warmer clothes...maybe hone in on that.
In which case trying to target a younger market might help mannequins with most popular outdoor clothing items. Have a look at what 'festival' goers we're wearing this summer? Just an idea. With creditcrunch looming people are going to be staying in england due to lack of funds for holidays therefore people are going to be spending theoretically more money on warmer clothes...maybe hone in on that.
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