Boeing full page ad in paper today?
Discussion
Sat here on this bright and crisp morning, fresh pot of coffee and the Sunday papers I can't help but wonder what the theory is behind Boeing's latest ad??
In today's Observer Boeing have taken out a full broadsheet colour page to advertise their partnership with Rolls Royce for their engines? What do you think the theory is behind this?
Some reverse 'spin' by BMW???
Or is anyone in the market for a new jet?
In today's Observer Boeing have taken out a full broadsheet colour page to advertise their partnership with Rolls Royce for their engines? What do you think the theory is behind this?
Some reverse 'spin' by BMW???
Or is anyone in the market for a new jet?

whirly said:
Depends if there are any major contracts about at the moment, it's all a matter of increasing the brand visibility to a few people. I would guess that BA/Virgin or one of the other major players are looking at some new planes at the moment.
The relationship between BMW and Rolls Royce is complicated, Rolls Royce cars is owned by BMW but completely separate to Rolls Royce Engines (which is independent). Except for the joint venture BMW Rolls Royce aero engines which is a joint venture company which builds smaller engines for millitary applications and small executive and regional jets.
Bomber Denton said:
Some reverse 'spin' by BMW?
Oh dear. The Germans do not own RR.
RR cars and Bentley were owned by Vickers
RR Aerospace was owned by itself and they hold the trademarks (RR badge, gril and mascot)
BMW had an Aerospace division which was jointly ran with RR, BMW-RR.
VW bought RR and Bentley from Vickers but, in a numpty moment, forgot to check on the trademarks.
BMW did a trademark deal with RR which allowed them to buy the RR half of RR/Bentley from VW and use the trademarks.
The deal with RR involved giving RR all of BMW-RR Aerospace plus 40 million.
RR and BMW also sold the Bentley name to VW but I'm not certain of the details. I don't know if they bought the name outright or licensed it from RR.
The result-
VW got Bentley cars
BMW got RR cars
RR got BMW's aerospace division plus cash from sale/licensing of both brand names.
RR still own the brand names for RR cars and "approve" the BMW made cars!
There is, or was, contact between RR and BMW at a higher level and off topic, but interesting, is the cost of making a BMW car, apparently it barely differs between models, a compact costs not much less to make than a 750.
Airbus has been flying the A380 down to Australia and put in in QANTAS colours on a publicity jaunt, Boeing is probably just trying to distract everyone from that with it's own cunning stunts.
Either that or it's another step in their sinister plot to take over the world! :evillaugh:
Either that or it's another step in their sinister plot to take over the world! :evillaugh:
Did you know Rolls-Royce also build submarines?
Apparently (so I was told by a R-R emplyee) when the Yanks were having a spot of bother against the Japs in WW2 (like the Zeros were running rings round the Mustang) Rolls GAVE Westinghouse the design for the Merlin engine. That's when the 'stang became competitive.
Post-war, Westinghouse returned the favour by sending R-R the nuclear propulsion designs and in collaboration with a number of other companies (inc. Vickers IIRC) R-R Naval Marine (or was it R-R Submarines?
) was created to build subs. As I understood it, R-R don't actually have their name on the door of the dry dock, but they own the project, as it were.
No doubt someone will be along in a minute to rubbish this post; I'm only repeating/ paraphrasing what I was told a couple of weeks back...
Apparently (so I was told by a R-R emplyee) when the Yanks were having a spot of bother against the Japs in WW2 (like the Zeros were running rings round the Mustang) Rolls GAVE Westinghouse the design for the Merlin engine. That's when the 'stang became competitive.
Post-war, Westinghouse returned the favour by sending R-R the nuclear propulsion designs and in collaboration with a number of other companies (inc. Vickers IIRC) R-R Naval Marine (or was it R-R Submarines?
) was created to build subs. As I understood it, R-R don't actually have their name on the door of the dry dock, but they own the project, as it were. No doubt someone will be along in a minute to rubbish this post; I'm only repeating/ paraphrasing what I was told a couple of weeks back...
I think you will find that there was little no air to air combat between Allison Mustangs and Zeros. The Mustang in its original Allison version was built specifically for the British. The Americans felt that they had plenty enough single seat fighters - mainly Curtiss P-40s. Most air to air combat in teh early years of the Pacific war was between Zeros and US Navy F4F Wildcats or USAAF P-40s. Although out-manouevered by the Zero, both the Wildcat and P-40 could outfight the Zero if the correct tactics were used. The fighters which really spanked the Zeros later on were the F6F Hellcat and F4U Corsair, not the Mustang.
Neither the Americans nor the British thought that the original Mustang was substantially better than what they were already using as fighters (P-40s in the American case, Spitfires in the British) so both air arms decided to use the Allison Mustangs as either low level ground attack or Army Co-Operation aircraft.
Rolls Royce, on their own initiative, decided to try out a Merlin in a Mustang. The results were so impressive that both the Americans and British were instantly won over to the idea of the P-51 as a long range air superiority fighter.
Indeed, the Americans were so impressed with the Merlin that they al;so fitted it into later versions of the P-40.
Neither the Americans nor the British thought that the original Mustang was substantially better than what they were already using as fighters (P-40s in the American case, Spitfires in the British) so both air arms decided to use the Allison Mustangs as either low level ground attack or Army Co-Operation aircraft.
Rolls Royce, on their own initiative, decided to try out a Merlin in a Mustang. The results were so impressive that both the Americans and British were instantly won over to the idea of the P-51 as a long range air superiority fighter.
Indeed, the Americans were so impressed with the Merlin that they al;so fitted it into later versions of the P-40.
Eric Mc said:
I think you will find that there was little no air to air combat between Allison Mustangs and Zeros. The Mustang in its original Allison version was built specifically for the British. The Americans felt that they had plenty enough single seat fighters - mainly Curtiss P-40s. Most air to air combat in teh early years of the Pacific war was between Zeros and US Navy F4F Wildcats or USAAF P-40s. Although out-manouevered by the Zero, both the Wildcat and P-40 could outfight the Zero if the correct tactics were used. The fighters which really spanked the Zeros later on were the F6F Hellcat and F4U Corsair, not the Mustang.
Neither the Americans nor the British thought that the original Mustang was substantially better than what they were already using as fighters (P-40s in the American case, Spitfires in the British) so both air arms decided to use the Allison Mustangs as either low level ground attack or Army Co-Operation aircraft.
Rolls Royce, on their own initiative, decided to try out a Merlin in a Mustang. The results were so impressive that both the Americans and British were instantly won over to the idea of the P-51 as a long range air superiority fighter.
Indeed, the Americans were so impressed with the Merlin that they al;so fitted it into later versions of the P-40.
Damn, I'm so gullible. I really must stop listening to what people tell me...

Eric Mc said:
I think you will find that there was little no air to air combat between Allison Mustangs and Zeros. The Mustang in its original Allison version was built specifically for the British. The Americans felt that they had plenty enough single seat fighters - mainly Curtiss P-40s. Most air to air combat in teh early years of the Pacific war was between Zeros and US Navy F4F Wildcats or USAAF P-40s. Although out-manouevered by the Zero, both the Wildcat and P-40 could outfight the Zero if the correct tactics were used. The fighters which really spanked the Zeros later on were the F6F Hellcat and F4U Corsair, not the Mustang.
Neither the Americans nor the British thought that the original Mustang was substantially better than what they were already using as fighters (P-40s in the American case, Spitfires in the British) so both air arms decided to use the Allison Mustangs as either low level ground attack or Army Co-Operation aircraft.
Rolls Royce, on their own initiative, decided to try out a Merlin in a Mustang. The results were so impressive that both the Americans and British were instantly won over to the idea of the P-51 as a long range air superiority fighter.
Indeed, the Americans were so impressed with the Merlin that they al;so fitted it into later versions of the P-40.
Didn't the P38s cross swords with them too?
apache said:
Eric Mc said:
I think you will find that there was little no air to air combat between Allison Mustangs and Zeros. The Mustang in its original Allison version was built specifically for the British. The Americans felt that they had plenty enough single seat fighters - mainly Curtiss P-40s. Most air to air combat in teh early years of the Pacific war was between Zeros and US Navy F4F Wildcats or USAAF P-40s. Although out-manouevered by the Zero, both the Wildcat and P-40 could outfight the Zero if the correct tactics were used. The fighters which really spanked the Zeros later on were the F6F Hellcat and F4U Corsair, not the Mustang.
Neither the Americans nor the British thought that the original Mustang was substantially better than what they were already using as fighters (P-40s in the American case, Spitfires in the British) so both air arms decided to use the Allison Mustangs as either low level ground attack or Army Co-Operation aircraft.
Rolls Royce, on their own initiative, decided to try out a Merlin in a Mustang. The results were so impressive that both the Americans and British were instantly won over to the idea of the P-51 as a long range air superiority fighter.
Indeed, the Americans were so impressed with the Merlin that they al;so fitted it into later versions of the P-40.
Didn't the P38s cross swords with them too?
Huh. I've tried a P38 on Combat Flight Sim and the Zeros tear me to bits...

Back to the original (interesting) question. I would wager that Boeing are preparing for some significant contracts against Airbus. Probably much of Airbus' sales pitch is that it's partly British, therefore will create British jobs, giving the opportunity for Brownie points from Government. The purchase and production of planes is highly political.
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