ASA says Jamster Ad's against the law
Discussion
They were operating a very sharp practice and knew exactly what they were doing.
What amazes me the most is their claim that their ads are not targetted at children but "their content services were targetted at the 18-49 market, and a recent internal survey had show that their average customer was 32.6 years old."
This must be total cobblers - AVERAGE age? So for every 14yr old there must be a customer of near pensionable age....
Utter rubbish. They are rip off merchants preying on kids - simple as that IMO.
What amazes me the most is their claim that their ads are not targetted at children but "their content services were targetted at the 18-49 market, and a recent internal survey had show that their average customer was 32.6 years old."
This must be total cobblers - AVERAGE age? So for every 14yr old there must be a customer of near pensionable age....
Utter rubbish. They are rip off merchants preying on kids - simple as that IMO.
MrsRotty said:Indeed. My almost-11 year-old son also thinks that Crazy Frog is cool and bought the Crazy Frog Axel-F single (with his own money - nothing I could do about it) and has the Crazy Frog screen-saver on his computer.
Very interesting - Jamster claims that the ads are not aimed at under 16's - he should hear my 7 year old and his friends - they think Crazy Frog is cool, and pestered me to buy the single/t shirts etc.
bosscerbera said:
Kids can't get phone contracts. The phone contract is in the parent's name. What's the average age of a parent of 7-16 year olds?
....probably 32.6.
Excellent point. Of course lots of kids have pay as you go, and Jamster have been happily emptying their cards for some while now...
anonymous said:
[redacted]
Correct me if I'm wrong but doesn't the parent still have to sign something for PAYG phones for minors? Ergo doesn't the parent STILL appear to be 'the Customer'?
Edited to add: from what I've heard, Jamster has resulted in many kids losing their credit - repeatedly - on their phones resulting in the phone/SIM card being junked by the parents. Parent-funded contract phones I reckon are the main source of Jamster income. They would still contribute to 'average customer age' even if they've pulled the plug on the phones since.
Average customer age doesn't say 'delighted, retained customer'.
>> Edited by bosscerbera on Wednesday 21st September 11:33
MrsRotty said:
Recently transporting our 7yo and his classmate in the car - said classmate starts singing Axel F/Crazy Frog. my som immediately pipes up, "We don't sing Crazy Frog in our car." Friend says nothing...but shuts up!!
Excellent. PLay them some Bach instead.
Mind you, my little girl currently seems to like the Tom Jones Reloaded Album - which is excellent it has to be said.
These bloomin mobile phone ringtone ads drive me up the wall, why the hell would you want your phone to sound like a car alarm or some animals farting or whatever else they offer and then pay some extorsionate amount of money for it??? No self respecting person over the age of 12 would buy this rubbish, it can only possibly appeal to kids and perhaps the mentally unstable.
The sooner the ASA ban these ads the better.
Paul.
The sooner the ASA ban these ads the better.
Paul.
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