Excellent Christmas Idea ....
Discussion
http://news.bbc.co.uk/1/hi/business/4081251.stm
Bored shoppers offered a 'creche'
Men bored with trudging around the shops at Christmas can now take refuge in a "creche" where they can watch TV and play games. Marks & Spencer has created areas in six stores, equipped with everything to keep men entertained for hours.
From Thursday, shoppers can sit on sofas, watch TV and play with Scalextric and remote control bikes.
The creches will be based in stores in Aberdeen, Edinburgh, Gateshead, Cardiff, London and Sheffield.
The creches will show a selection of TV and films including Monty Python and classic football matches.
"We recognise that tensions can sometimes be high when couples go shopping together at Christmas. Some men object to traipsing around a shop and waiting outside changing rooms," M&S spokeswoman Clare Wilkes told BBC News.
"Providing a place where customers can chill out and relax is a fun way to give something back."
Reluctant shoppers
Marks & Spencer's move is the latest bid by a major retailer to win over reluctant Christmas shoppers.
Retailers are resorting to savage price cuts, amid increasing fears that shoppers are reining back spending this Christmas as rising mortgage rates cut into disposable cash.
Last week, M&S held a one-day "Christmas spectacular" when in-store prices were cut by 20% to boost sales.
High Street stores such as Dixons, Argos, WH Smith, Debenhams, House of Fraser and Boots have also jumped on the bandwagon, cutting prices in the run up to the Christmas trading season.
Bored shoppers offered a 'creche'
Men bored with trudging around the shops at Christmas can now take refuge in a "creche" where they can watch TV and play games. Marks & Spencer has created areas in six stores, equipped with everything to keep men entertained for hours.
From Thursday, shoppers can sit on sofas, watch TV and play with Scalextric and remote control bikes.
The creches will be based in stores in Aberdeen, Edinburgh, Gateshead, Cardiff, London and Sheffield.
The creches will show a selection of TV and films including Monty Python and classic football matches.
"We recognise that tensions can sometimes be high when couples go shopping together at Christmas. Some men object to traipsing around a shop and waiting outside changing rooms," M&S spokeswoman Clare Wilkes told BBC News.
"Providing a place where customers can chill out and relax is a fun way to give something back."
Reluctant shoppers
Marks & Spencer's move is the latest bid by a major retailer to win over reluctant Christmas shoppers.
Retailers are resorting to savage price cuts, amid increasing fears that shoppers are reining back spending this Christmas as rising mortgage rates cut into disposable cash.
Last week, M&S held a one-day "Christmas spectacular" when in-store prices were cut by 20% to boost sales.
High Street stores such as Dixons, Argos, WH Smith, Debenhams, House of Fraser and Boots have also jumped on the bandwagon, cutting prices in the run up to the Christmas trading season.
They had a man creche in the village bit of the trafford centre for a while. Sponsored by Boddingtons I think.
Beer, nice comfy seats, tv, games, magazines et al. Was perfect.
Now the festival village is trashed and being turned into something more profitable.
>> Edited by robdickinson on Thursday 9th December 15:12
Beer, nice comfy seats, tv, games, magazines et al. Was perfect.
Now the festival village is trashed and being turned into something more profitable.
>> Edited by robdickinson on Thursday 9th December 15:12
I've been suggesting these sort of thing for years - go a slap in the pub off my then GF for saying that they should put car mags in clothes shops for the blokes to read, and have "Yes, very nice, why don't you try it on" interspersed with the music to save us blokes the bother of having to pretend to be interested
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