It's nice to show the design of the brand's glorious era, but what Fiat has done to it over the last three decades is solid and sustainable damage. Lancia is tantamount to boring and crap cars, and no bullstting will fix that.
I got to classic car auctions regularly and parked outside one last summer was one of the prettiest Lancia I've seen. It was a1950s Lancia Appia, Series 1, I think. Dainty but gorgeous.