Eagle Pricing

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Discussion

J-P

Original Poster:

4,366 posts

212 months

Saturday 19th July 2008
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I love the look of the new Eagle and I've been busily hunting for new images and information all over the web to find out as much as I can about it.

Yesterday, I went to Bell & Colvill to find out about rpicing and indeed waiting lists, and discovered trhe folloing which may be of interest.

Firstly, there's still time to get one in the first half of next year, which is good news.

Secondly, you need £2K to secure your build slot, again very good news.

However, the first 200 cars will have all of the packs mentioned in Autocar this week (Sport, Touring and Lux) but the dealers estimated cost for a car equipped to this (admittedly high) spec is £55k! Lots of cars around at that kind of money to vy for your attention. At £45k this car looks sensational value with virtually no competition but at £55k - well that's a whole different ball game and I reckon a mistake espically with the current financial crisis.

Anyway, here's hoping they were wrong and £45k is actually correct!

Andyt25

1,188 posts

254 months

Saturday 19th July 2008
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Lots of threads on this one across SELOC and others. London Lotus told a customer that the fully specced first 200 cars would be close to 65k... eek...so with what you have been told will probably be between 55k-65k...I love the look of the car and will pass final judgement when I see it in the flesh but I have asked myself a number of times...is it or does it look like a 60k car...not sure, probably not...45k - 50k then I would give it a big thumbs up.

J-P

Original Poster:

4,366 posts

212 months

Saturday 19th July 2008
quotequote all
Totally agree with you 45-50k perfect! 55-65k well there are too many automotive distractions at that price!

bogie

16,566 posts

278 months

Saturday 19th July 2008
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a £45K base car will always be £55K in top spec, prob £50K in the averagely bought one...just ask Porsche, BMW or Audi...no-one buys a car at list base price these days, otherwise theyd really struggle to sell it

Take the R8 - list is about £73k, bet theres not a single one bought for less than £85K...you need that much even to get anywhere near a regular "RS" spec of an Audi A6

its the name of the game - options is where the profit is at, and have a low "entry" price so it tempts people through the doors, and into browsing that important options book ....every other German manufacturer has been doing the same for years and they seem to do alright out of itwink

bogie

16,566 posts

278 months

Saturday 19th July 2008
quotequote all
a £45K base car will always be £55K in top spec, prob £50K in the averagely bought one...just ask Porsche, BMW or Audi...no-one buys a car at list base price these days, otherwise theyd really struggle to sell it

Take the R8 - list is about £73k, bet theres not a single one bought for less than £85K...you need that much even to get anywhere near a regular "RS" spec of an Audi A6

its the name of the game - options is where the profit is at, and have a low "entry" price so it tempts people through the doors, and into browsing that important options book ....every other German manufacturer has been doing the same for years and they seem to do alright out of itwink

J-P

Original Poster:

4,366 posts

212 months

Sunday 20th July 2008
quotequote all
True. German cars do have riduclous options lists. My point is not so much about the options but where these three packs take you in terms of pricing - If I were to spec a GTR to the highest level with the flash paint and everything, it would cost £58k with a base price of £52k - an M3 with all the toys I want £55k frm £50k a C63AMG with the extra's I'm after £57k from £51k - All of which is fairly reasonable - even your example of £85k for an Audi R8 with a base price of £73k isn't that bad as a percentage, but somewhere between £10-15K above list for a car that lists at £45k is too much - there's a lot of competition at this level (see above), which would pique your interest but there's not much at £45k to compete with Lotus and that, I feel would virtually guarantee success IMHO.wink

bogie

16,566 posts

278 months

Sunday 20th July 2008
quotequote all
yeah - it depends on what the packs have in them, and whether you can choose the odd bit without them ..I guess Lotus will group big stuff in each pack, with a load of bits n bobs and it will be say £500 cheaper than getting them all individually....thats how it usually works.

the worse thing will be if each pack has an expensive "must have" option in it, so you feel obliged to take all 3 and end up with a £55K car being the "default"

J-P

Original Poster:

4,366 posts

212 months

Sunday 20th July 2008
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Yes, that would be a choker!

Andy T

468 posts

234 months

Monday 21st July 2008
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Why would Lotus want to sell the first 200 cars with all the extras? I'm not sure I understand this thinking. If I were in the market for a [insert correct name here] I would not want to go for the most expensive options in what is supposedly already a highly equipped alternative to the Porsche "badge".

So basically Lotus are saying that they have a car that will sell for say £45k but they won't sell you that one yet, you have to buy the one with all the bits you might not want on it for £55-£65k?



Kimbers34

164 posts

233 months

Tuesday 22nd July 2008
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I've never understood the need for speculating prior to release details.

Look at it this way. There WILL be an entry model and it will be sub £50k from what we are told. If they decide to build the first 200 with all the extra's on them then just wait till they have been sold! They are making 2000 a year so you'll only have to wait a month or so extra.

Where do you all get the "There's plenty of competition at £50-£55k from? I didn't know there was another mid engined 2+2 sports car on the road apart from a Porsche or Aston and they start at £72k.


andy_s

19,519 posts

265 months

Tuesday 22nd July 2008
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Andy T said:
Why would Lotus want to sell the first 200 cars with all the extras? I'm not sure I understand this thinking. If I were in the market for a [insert correct name here] I would not want to go for the most expensive options in what is supposedly already a highly equipped alternative to the Porsche "badge".

So basically Lotus are saying that they have a car that will sell for say £45k but they won't sell you that one yet, you have to buy the one with all the bits you might not want on it for £55-£65k?
Demonstrators?

Kimbers34

164 posts

233 months

Tuesday 22nd July 2008
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And Press cars....

Standard Automotive policy.

J-P

Original Poster:

4,366 posts

212 months

Tuesday 22nd July 2008
quotequote all
Kimbers34 said:
I've never understood the need for speculating prior to release details.

Look at it this way. There WILL be an entry model and it will be sub £50k from what we are told. If they decide to build the first 200 with all the extra's on them then just wait till they have been sold! They are making 2000 a year so you'll only have to wait a month or so extra.

Where do you all get the "There's plenty of competition at £50-£55k from? I didn't know there was another mid engined 2+2 sports car on the road apart from a Porsche or Aston and they start at £72k.
Sorry Kimbers, I wasn't in fact referring to the layout of the Lotus, in fact there's no other mid engined 2+2 on the market. I was just referring to cars that are available in the £55k to £65k bracket that might grab your attention, and offer similar levels of practicality whereas at £45k, there's nothing that will offer the performance and practicality - which surely would mean you'd sell a lot more!

jollygreen

16,496 posts

208 months

Wednesday 23rd July 2008
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Does anyone else think it's a bit of an odd price range?

More than Cayman/Z4 Coupe, less than 911. Same as Cayman S, is that really the main competitor? I've hardly seen any up in Aberdeen and there are tons of expensive cars around here. Most that I have seen have been the "cheap" model, about £35k?

Similar to M3/RS4 (and I don't see it taking too many customers from that camp).

I suppose the Farbio is a natural competitor but it's hardly mainstream.

It's a big step up in cost from an Elise and I suspect that an Exige SC is going to appeal to a completely different base.

If I were in charge at Lotus I might be a little worried.

I hope it does well, I'm not entirely convinced by the interior styling but it's still an interesting prospect.

Fittster

20,120 posts

219 months

Friday 25th July 2008
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50K+ puts it right in the path of the Nissan GT-R.

Exneda

32 posts

195 months

Friday 25th July 2008
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Fittster said:
50K+ puts it right in the path of the Nissan GT-R.
Note much they can do about that! Nissan can produce at alower cost! Seriously the GT-R is now the new yard stick you can't avoid it! It doesn't mean that all people willing to an Evora will switch to a GT-R when they look at the price tag.

However considering the price of both cars you could buy both if you originally considered an LP560 or a 430! two cars for the price of one, that's a deal!

J-P

Original Poster:

4,366 posts

212 months

Friday 25th July 2008
quotequote all
Exneda said:
Fittster said:
50K+ puts it right in the path of the Nissan GT-R.
Note much they can do about that! Nissan can produce at alower cost! Seriously the GT-R is now the new yard stick you can't avoid it! It doesn't mean that all people willing to an Evora will switch to a GT-R when they look at the price tag.

However considering the price of both cars you could buy both if you originally considered an LP560 or a 430! two cars for the price of one, that's a deal!
Agreed but no point in pricing it at the same level as a GTR - anyway if you can afford a 430 you'd probably have them both on order anyway!