Thursday 20th March 2008

Lotus Trademarks Ethos Name

'Project Eagle' could be called Ethos when it is unveiled at British Motor Show in July

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After much speculation as to what Lotus is going to call its new £45,000 GT model – codenamed ‘Eagle’ – it looks like the company has settled on the name ‘Ethos’.

The Hethel firm has trademarked the name ‘Ethos’ in the US as of March 8 2008, and it is registered as a vehicle.

The trademark was unearthed after a search of the US Patent website.

The four-seat mid-sized coupe is the company’s most important model since the original Elise.

After Lotus launches the new car it will then concentrate on a successor to the Esprit, due in 2010.

 

[tinman0]

Ethos? And a US trademark only?

Sounds more like a future environmental project, or that they can't use the name Eagle in the US. Doesn't mean we'll get the lame name though.

[R.P.M]

hmm prefer the name Ethos to Eagle.

Does anyone know why it's tradition for lotus to name all thier cars with names beginning in E? I feel like I should know this useless piece of info.

Over to the geeks of PH's!


Rpm

[VladTheDad]

R.P.M said:

hmm prefer the name Ethos to Eagle.

Does anyone know why it's tradition for lotus to name all thier cars with names beginning in E? I feel like I should know this useless piece of info.

Over to the geeks of PH's!


Rpm

E's are good. E's are good...

[Boggy]

http://dictionary.reference.com/browse/ethos

Boggy

[RTH]

That is much better, much classier.

Eleven,Elite,Elan,Europa,Eclat,Esprit,Excel,Elise,Exige,Ethos

Edited by RTH on Thursday 20th March 14:23

[matthewhaskins]

Lotus's love affair with the letter 'E' stems from the success of the Lotus Eleven...

[fuoriserie]

I wonder if Pininfarina Trade marketed their ETHOS name in 1992 ?

http://www.carstyling.ru/cars.1992_Pininfarina_Eth...

Edited by fuoriserie on Thursday 20th March 14:03

[splodge s4]

RTH said:

That is much better, much classier.

Eleven,Elite,Elan,Europa,Eclat,Esprit,Excel,Elise,Ethos

(& Exige ..) your right, the other night, after dinner,we sat & tried to think of other suitable names instead of 'Eagle' that begins with E (get a life man!)we spent about an hour & we didnt think of Ethos!

Now, get the Ethos/Eagle out the way & get on with the Esprit please.

[errek72]

fuoriserie said:

I wonder if Pininfarina Trade marketed their ETHOS name in 1992 ?

http://www.carstyling.ru/cars.1992_Pininfarina_Eth...

Was wondering the same, very elise-alike concept also.

[VladTheDad]

It better be good or it'll be known as the E-Toss.

[Road_Terrorist]

tinman0 said:

Ethos? And a US trademark only?

Sounds more like a future environmental project, or that they can't use the name Eagle in the US. Doesn't mean we'll get the lame name though.

Chryler had an 'Eagle' subbrand for a while in the 80s/90s to peddle rebadged Mitsubishis & Renaults, might explain why they couldn't use that name in the USA.

[scott.s]

I don't care if they call it "Bob" as long as it's good.

But being British i'm sure it will be half hearted and have mini metro mirrors.

And havin worked for a british specialist manufactoring company for 13 years yes i can say that with confidents.

Edited by scott.s on Thursday 20th March 14:43

[Crow555]

Road_Terrorist said:

tinman0 said:

Ethos? And a US trademark only?

Sounds more like a future environmental project, or that they can't use the name Eagle in the US. Doesn't mean we'll get the lame name though.

Chryler had an 'Eagle' subbrand for a while in the 80s/90s to peddle rebadged Mitsubishis & Renaults, might explain why they couldn't use that name in the USA.

Was about to say that. I think the Eagle Talon was a rebadged Eclipse if I recall rightly.

[Doodie3]

BRing BACK the ETNA ! That's what I say !

[hahithestevieboy]

VladTheDad said:

It better be good or it'll be known as the E-Toss.

or E-Dross.

Anyway, sounds a bit high and mighty and holier than thau to me. Sounds just the name for some namby pamby envoronmentalists car.

I say name it something un-pc excalibur! I reckon Eon would be a good name too given how long lotus tend to produce a single model variant.

[clonmult]

scott.s said:

I don't care if they call it "Bob" as long as it's good.

So would you be happy driving a Lotus "Bob"????

[scott.s]

Bob's a great name. you know were you stand with a Bob, a reliable good hearty name.
A bit like a cottage pie..................

[neh321]

splodge s4 said:

RTH said:

That is much better, much classier.

Eleven,Elite,Elan,Europa,Eclat,Esprit,Excel,Elise,Ethos

(& Exige ..) your right, the other night, after dinner,we sat & tried to think of other suitable names instead of 'Eagle' that begins with E (get a life man!)we spent about an hour & we didnt think of Ethos!

Now, get the Ethos/Eagle out the way & get on with the Esprit please.

Suggested 'Etoile' to them but they weren't impressed. Maybe they think no-one would know how to pronounce it...

[havoc]

scott.s said:

Bob's a great name. you know were you stand with a Bob, a reliable good hearty name.
A bit like a cottage pie..................

What, beige and fluffy on-top / brown and sloppy underneath?!?

(then again, Lotus would probably give that colour-scheme a try...)

[theRossatron]

Lotus named all their cars sequentially One .... Seven etc... up to Eleven when all names there after started with an E.