Lotus in the capital
London Lotus Opens on Park Lane
The dealership is holding an open day which includes charity events and a fully stocked showroom of Lotus cars, complete with the GT3 Concept and Lotus’ latest offering - the 2-Eleven.
At 5:30 pm, Mike Kimberley CEO of Group Lotus Plc will formally open the showroom accompanied by celebrities, VIP’s and key exclusive guests of Lotus and London Lotus.
Mike Kimberley said “I would like to welcome London Lotus to the Lotus family. We are pleased to have teamed up with such an enthusiastic and professional organisation that has so much knowledge and understanding of what Lotus is all about. Lotus cars, which are so well regarded as drivers’ cars are not out of place in the capital, with their head-turning looks and safe, agile chassis. Performance enjoyment comes from the Lotus philosophy of lightweight design, which means better fuel economy and reduced environmental impact. This Lotus philosophy is truer today than it has ever been, taking into account the need for environmentally friendly, but exciting driving.”
Geoff Hodge, Managing Director of London Lotus said “We are looking forward to exhibiting the Lotus brand to the discerning customers of central London. The Park Lane location provides a great ‘shop window’ with which to display the multi-award winning, high-tech Lotus products and show the unique Lotus brand of style, performance and technology”.
The dealer can be found at:
London Lotus,
Avenfield House,
118-127, Park Lane,
Mayfair,
London
W1K 7AF
Tel.: 0207 629 7020
Fax.: 0207 629 7040
http://www.londonlotus.co.uk/
PARK LANE?Exige GT-3 concept is simply superb in the flesh, wonderful clean lines and aggressive details - made the Exige look small.
Also had a peek at the white Mosler and Weismann 'back stage'.
Thanks guys.
I honestly hope they get it right in future...but I don't think Lotus are capable of it in their present format? 
All for Lotus having a proper presence in London but Park Lane? They must be barking mad.
All for Lotus having a proper presence in London but Park Lane? They must be barking mad.
No disrespect to MG, but they were crap anyway and the SV was crap too.
The team at London Lotus are a nice bunch of guys and I was pleased to meet Mike Kimberley and some of the management from Lotus. They have got some interesting products in the pipeline.
Good luck to them I say, they need as much support from the Lotus fraternity as possible.
I remember seeing the showroom (ex MG rover) up for lease on the agents website, and trent was something like 258,000 GBP a year with another 140,000 On top of that for business rates. Given the small size of the premises and level of competition from out of town lotus dealers with lower cost bases, i just can't see how they will stay in business especially having to pay 8 quid congestion charge every time they take a car in or out of the showroom.
Most of the big dealers like HR Owen are leaving the capital saying the high rents are making it completely uneconomic to do business there, even cars with big margins like ferraris will struggle simply because you don't sell a car every day.
So its a very nice glamerous place to put a showroom, but to be honest i used to prefer the "old shed" lotus dealers like salisbury where a bunch of enthusiasts would come down and have a family barbeque day and a parts jumble sale. can't see hot dogs and starter motors going down on park lane.
At least some do - and yep am pretty sure they have thought about - and calculated the costs of going there..
Remember no one without money as much as gets the chance to rent the space...
SO .. best wishes and hope it goes the right way... Boosting sales of one of the few British sportsmarques left LOTUS!!!!!!!!!!!!!!!!!!
I remember seeing the showroom (ex MG rover) up for lease on the agents website, and trent was something like 258,000 GBP a year with another 140,000 On top of that for business rates. Given the small size of the premises and level of competition from out of town lotus dealers with lower cost bases, i just can't see how they will stay in business especially having to pay 8 quid congestion charge every time they take a car in or out of the showroom.
Most of the big dealers like HR Owen are leaving the capital saying the high rents are making it completely uneconomic to do business there, even cars with big margins like ferraris will struggle simply because you don't sell a car every day.
So its a very nice glamerous place to put a showroom, but to be honest i used to prefer the "old shed" lotus dealers like salisbury where a bunch of enthusiasts would come down and have a family barbeque day and a parts jumble sale. can't see hot dogs and starter motors going down on park lane.
The Elises and Exiges will still attract a racing image whilst the new higher spec cars will pull in the Park Lane crowd for those who want something different to the thousands of Astons and Ferrari's in that lucrative part of the City.
This looks to be a major statement of where Lotus are going and who they want to be. Lotus's concentration on it's core values and Colin Chapmans original concepts over the last 18 months has seen some huge improvements and the company recently announced that it's production has increased substantially. On top of this the first stages of it's 5 year plan are in place seeing, for the first time in 10 years, it's debts cleared by Proton and a clean bottom line. As the headlines said "Lotus back in the Black" (see article in Autocar this week). With 2 superb new models imminent (in Automotive terms) i think you should all maybe support rather than knock one of the only True British marques left for it's proactive decision to take on this dealer.
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