Product Placement

[Hedgerley]

Someone at Lotus Marketing has been busy.



http://www.youtube.com/watch?feature=player_embedd...

And Helen Mirren, I think, driving an Exige S in Red2 -

http://uk.ign.com/articles/2013/01/18/watch-the-fi...

[Andyk44]

I only put a comment on another thread a couple of week ago saying they need some product placement, better still its free as long as the film crews didn't wreck one...... Hopefully the guys at lotus will keep it up and get some sales

[Hedgerley]

They definitely had more than one. Unusual to see the Lotus wheel centres - one would normally expect the branding to be removed in this type of movie.

And neither of these placements cost Lotus a dime apparently. As you say, let's hope this exposure leads to increased sales.

[Agrilla]

Excellent! It is about time they did more of this, given the opportunity.

[Toaster]

Blimey Guys keep up ;-) I posted this back in November

http://www.pistonheads.com/gassing/topic.asp?h=0&a...

But whatever good to see its getting coverage

[WayneB]

Interesting that in the future Lotus Evora target customers will be humans infected with an alien parasite.

Something to look forwards too I guess.