Lotus Originals - what's going on?
Discussion
Ok, perhaps I'm the only one that feels this way but for the first time I feel a little miffed by what's going on at Lotus.
I'm a massive fan of the brand and cars, have been since I was a little kid. I own a S1 Elise for fun and hope to add an S1 Exige to the stable this year. Sad or not, I've been after an old school Lotus t-shirt for a while and so logged onto the Originals site last night to have a looks around and was confronted with £50 t-shirts, £900+ leather jackets and £340 wax sealing kits ( http://www.lotusoriginals.com/en/product/wax-seal-...
I know the company is heading towards to more aspirational end of the market, but isn't that a bit crazy? Doing what I do for a living I understand it all to some extent, but I can't help but feel they should aim for a wider market with and wider price range. Add new customers sure, but try and maintain some of the existing base.
Ho hum, still want the shirt, but I'd now be embarrassed to wear it knowing how much it cost. I cringe when I see people in Ferrari merchandise solely because I know what they paid for it, I really don't want to be in the same camp. Hypocritical? Potentially.
Am I alone?
I'm a massive fan of the brand and cars, have been since I was a little kid. I own a S1 Elise for fun and hope to add an S1 Exige to the stable this year. Sad or not, I've been after an old school Lotus t-shirt for a while and so logged onto the Originals site last night to have a looks around and was confronted with £50 t-shirts, £900+ leather jackets and £340 wax sealing kits ( http://www.lotusoriginals.com/en/product/wax-seal-...
I know the company is heading towards to more aspirational end of the market, but isn't that a bit crazy? Doing what I do for a living I understand it all to some extent, but I can't help but feel they should aim for a wider market with and wider price range. Add new customers sure, but try and maintain some of the existing base.
Ho hum, still want the shirt, but I'd now be embarrassed to wear it knowing how much it cost. I cringe when I see people in Ferrari merchandise solely because I know what they paid for it, I really don't want to be in the same camp. Hypocritical? Potentially.
Am I alone?
Sadly this crowd show all the signs of the scam merchant mentality that haunts business today. Everything is a marketing opportunity: nothing is actually sacrosanct in such businesses.
The only interest in the business is how much can be ripped out as quickly as possible.
The underlying principle is ME first.
The auto industry is littered with such idiots.
I do not hold out much hope for Lotus as a respected maker of respected cars.
The only interest in the business is how much can be ripped out as quickly as possible.
The underlying principle is ME first.
The auto industry is littered with such idiots.
I do not hold out much hope for Lotus as a respected maker of respected cars.
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