RE: TVR's Italian move mooted
RE: TVR's Italian move mooted
Thursday 26th October 2006

TVR's Italian move mooted

Rumours intensify around TVR's relocation


TVR Sagaris' at Bristol Avenue
TVR Sagaris' at Bristol Avenue
Rumours that TVR has cut a deal with Italian car designer and builder Bertone continue to intensify.

This follows the company's cataclysmic announcement that it's to leave Blackpool, the town that it's called home since 1947. All production staff will lose their jobs.

Just as bad as the jettisoning of the loyalty of the company's workers is the likelihood that TVR will lose its British roots too, the bulldog character of which it so ably represented.

There's precious little information officially from TVR but sources from within the company -- PistonHeads' researches suggests they're production staff -- say that the rumours carry weight. People PistonHeads has spoken to are unable to comment, redirecting requests for information to the company's new PR company.

Autocar yesterday ran a story with more detail. It suggested that, despite a secret meeting between Lotus boss Mike Kimberley and TVR's new boss Nikolai Smolenski, Italy is to be where the company's new products will be built.

New cars

Some 500 cars a year assembled from Italian chassis and body component makers in the vicinity of Turin could be built, according to Autocar.

Engines will come from UK specialist engineering company Ricardo, with whom TVR signed a deal in July, when it announced that it had signed an agreement with Ricardo to develop the Speed Six engine to Euro 5 emissions compliance. Incidentally, Ricardo also designed the engines for JCB's recent successful attempt on the world diesel-powered land speed record (see link below).

There will be new versions of the Sagaris and Tuscan, plus a fastback Tuscan GT -- and maybe even a TWR-developed Le Mans/GT racer.

Background

This all follows a volatile period for TVR, when orders allegedly fell to close to zero, lay-offs followed lay-offs, and announcements about a new plant vacillated between staying at Bristol Avenue, moving to a place outside Lancashire, and then cutting a deal with Blackpool council to stay in the town. It was only in August that the company said it would be moving to a new purpose-built home on Blackpool Business Park within two years.

It seems that none of this was enough to keep the firm in the UK, despite Smolenski spending his own money to make good the company's £11.8 million deficit for 2005, on top of the £15 million he allegedly paid for it in 2004. The 2005 loss was about 70 per cent of that year's £16.7m turnover.

One worker told the local paper: "We will come in tomorrow as usual, make a cup of tea and start playing a game of cards or watching a DVD for eight hours - that's all we have done for months. And we will wait until the 90 days is up and they'll close it for good. It's a shame but what can we do."

Reaction

The response from the TVR community to events has been huge. The TVR Car Club has expressed its support for the workers who'll lose their livelihoods. "We will continue to support the hard workers at TVR through thick and thin. I'm sure a lot of what has happened this week is still sinking in for many of them", said TVRCC chairman Jeremy Blandford. The club plans to go ahead with its celebration in Blackpool next year to mark TVR's 60th anniversary.

Dave Smart from Automedon, a consortium of ex-TVR factory technicians and craftsmen and which now services and fettles TVRs, said that he was disgusted with the way that the company was walking away from Blackpool.

"TVR is a Blackpool firm. This is just taking away the soul of the firm", he told the Blackpool Gazette. "I just feel for my former colleagues. It's hard to imagine what they're going through."

One ex-TVR dealer said he wasn't surprised, because Blackpool was cut off from the primarily Midlands-based automotive suppliers. Sports car dealer John McGlynn said that many others had moved form the area in similar circumstances.

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Author
Discussion

busta

Original Poster:

4,504 posts

263 months

Thursday 26th October 2006
quotequote all
A TVR worker said:
"We will come in tomorrow as usual, make a cup of tea and start playing a game of cards or watching a DVD for eight hours - that's all we have done for months."


The TVR car club said:
"We will continue to support the hard workers at TVR through thick and thin."



wedgie

444 posts

293 months

Thursday 26th October 2006
quotequote all
I must say the irony was not lost on me either busta. I guess the question would be asked: 'what do you expect them to do if they have no orders?'

But it does sound a bit galling

HarryW

16,029 posts

299 months

Thursday 26th October 2006
quotequote all
Happy with the TWR Le Mans car idea, not sure about the rest though

dmax

178 posts

266 months

Thursday 26th October 2006
quotequote all
Is it just me, or anyone else fails to see any sense about to build TVR in italy?
The cars are no where near to have european homologation, that is a fact, just the engine (which is even not yet homologated!) is not enough, to homologate the whole car needs more than a few more steps, so it is clearly not for soon, whisch tleaves for "some" time UK as only possible market to see cars.

So the engines are still supposed to be build in UK...to be sent in Italy, to be put in a car there, which when finish will have to be sent to UK to be sold...well???

Car not european homolagated, almost no dealer network, brand not really well known by most people all over europe, and he expect to be rescue by european sale??




NDT

1,767 posts

293 months

Thursday 26th October 2006
quotequote all
dmax said:
Is it just me, or anyone else fails to see any sense about to build TVR in italy?
The cars are no where near to have european homologation, that is a fact, just the engine (which is even not yet homologated!) is not enough, to homologate the whole car needs more than a few more steps, so it is clearly not for soon, whisch tleaves for "some" time UK as only possible market to see cars.

So the engines are still supposed to be build in UK...to be sent in Italy, to be put in a car there, which when finish will have to be sent to UK to be sold...well???

Car not european homolagated, almost no dealer network, brand not really well known by most people all over europe, and he expect to be rescue by european sale??


It would be possible, with enough investment (which would inply a sensible business plan and that might be a bit of a stretch) to homologate for Europe.
Egines are a high value component, so it wouldn't be that unusual to ship them around a bit.
For many other brands there would be nothing wrong with building the cars in Italy.
For TVR that isn't the case (obviously!)
They could get away with a Noble style operation (body and chassis coming in from elsewhere) with final assembly and engine build in the UK.

RetroWheels

3,399 posts

301 months

Thursday 26th October 2006
quotequote all
Found this article from "MG World" September 2003 , outlining the manufacturing process of the MG SV....

www.chpltd.com/mgworld/modena.html

Now substitute key words like "MG" for "TVR" , "SV" for "Typhoon" , throw in "Ricardo Speed Six" and maybe add " Ford V8 option " , and imagine "(TVR Designed )Carbon Fibre built bodies by Belco-Avia"


scratchchin.

GTRene

22,512 posts

254 months

Thursday 26th October 2006
quotequote all
Itali always loved English cars me thinks, they have also bin talking to UK Garage in Itali they sell Lotus and Ultima and TVR and Noble and and and realy Eglish Italihehe
And if Bertone got the hand in it its something good, though still a bit strange to see TVR build in Itali but as long as they don't loose the TVR heart, I still would love oneyes

here a TVR dealer;

www.tvritalia.com/

here the weblink to the UK Garage, look at theirs and pres on "UKG Gallery";

www.ukgarage.it/

GTRene

jamieheasman

823 posts

314 months

Thursday 26th October 2006
quotequote all
Why would you move production to Italy and pay a company like Bertone to produce your cars? To reduce costs? Hardly. To improve quality? Maybe, but surely that is merely a product of improved processes and better testing and management - that can be implemented in the UK.

I'll be very surprised if this actually happens. If it was me and I was purely interested in building TVRs more cheaply, I'd move to eastern europe or the far east, China or India.

I'm still holding out hope that Smolenski will realise he's made a dreadful mistake and either sell TVR again or return to the UK with his tail between his legs.

Ricardo Bertone

562 posts

240 months

Thursday 26th October 2006
quotequote all
Just think of it alike a the pizza in reverse, maybe the Britishness of TVR mixed with the Italian taste can produce something alittle a special - the simple magherita became a ham, pineapple, pepperone and anchovy delight! Well mnaybe NOT!

Ricardo

NDT

1,767 posts

293 months

Thursday 26th October 2006
quotequote all
jamieheasman said:
Why would you move production to Italy and pay a company like Bertone to produce your cars? To reduce costs? Hardly. To improve quality? Maybe, but surely that is merely a product of improved processes and better testing and management - that can be implemented in the UK.

I'll be very surprised if this actually happens. If it was me and I was purely interested in building TVRs more cheaply, I'd move to eastern europe or the far east, China or India.

I'm still holding out hope that Smolenski will realise he's made a dreadful mistake and either sell TVR again or return to the UK with his tail between his legs.


Like I said (maybe not very succintly)... you could offshore a load of labour intensive stuff and still assemble in the UK. Best of both worlds.
You wouldn't have to employ too many in the UK (sorry boys, but that's economics) so the sums would add up the right way (for once).

bennno

15,253 posts

299 months

Thursday 26th October 2006
quotequote all

Looks like Ted bought a copy of Autocar too

TVRooom

43 posts

295 months

Thursday 26th October 2006
quotequote all
TVR signing a deal with Bertone? I'm sure it can result in a exciting car, but will it ever come close to the TVR's we know and love so well today? I doubt it.

francis m jones

12 posts

265 months

Thursday 26th October 2006
quotequote all
I've seen this coming for some time and it fills me with regret.Just how smart was Peter Wheeler to sell-out when he did?I'm sure he could see the writing on the wall when he banked the money.Don't blame Smolensky-TVR's troubles go back years and were never properly addressed.Quality was appalling and there was a relentless increase in price.
In the begining we tolerated the foibles,bits falling off and hopeless electrics but as the prices rose the quality seemed to get worse!
You always needed to own a second car to drive when your beloved TVR was at the dealers-again!
I've owned six TVR's and on a good day there was no finer car to have some real fun in.
I persevered for so long until I spent £2000 just make my T350 saleable.
Pity the Japanese didn't buy the firm.I think TVR is in it's death throes-not a pretty sight!
I now run a 300bhp Subaru Legacy import and a 430bhp Nissan gtr34 for fun.
Irest my case.

900T-R

20,406 posts

287 months

Thursday 26th October 2006
quotequote all
wedgie said:
I must say the irony was not lost on me either busta. I guess the question would be asked: 'what do you expect them to do if they have no orders?'



Considering how long it took for them to get around building the LHD cars (Nimag's demo, which was originally scheduled for July/August 2005 and has only been in since a month or so, plus a host of others that were ordered) as well as two Sagarii ordered by folks on here that we know of... scratchchin... maybe a lack of orders is/was actually the lesser of their problems...

dinkel

27,787 posts

288 months

Thursday 26th October 2006
quotequote all
. . . could be, but it's a shame all the same.

Those LHD Sagaris are rare cars and will stay rare cars.

I wonder when the first 'new' TVR will roll . . . In about a year I guess . . .

julianc

1,984 posts

289 months

Thursday 26th October 2006
quotequote all
busta said:
A TVR worker said:
"We will come in tomorrow as usual, make a cup of tea and start playing a game of cards or watching a DVD for eight hours - that's all we have done for months."


The TVR car club said:
"We will continue to support the hard workers at TVR through thick and thin."





When they are given the orders to build, they work hard to fulfil the orders. It's hardly their fault if they are not given the orders, is it? rolleyes

Julian

errek72

943 posts

276 months

Thursday 26th October 2006
quotequote all
dmax said:
Is it just me, or anyone else fails to see any sense about to build TVR in italy?

You're not a loner.
Marketing by suicide, imho.

dmax said:

The cars are no where near to have european homologation, that is a fact, just the engine (which is even not yet homologated!) is not enough, to homologate the whole car needs more than a few more steps, so it is clearly not for soon, whisch tleaves for "some" time UK as only possible market to see cars.

No, sorry, I don't follow you on that one.
So how come there are TVR dealers in Holland Switserland and one particular nutter in Germany, Tiger kit cars in Belgium, Marcos all over the place.. you get my drift.
Euro law says that any car homologated in a memberstate country is good to roll in another memberstate.

dmax said:

So the engines are still supposed to be build in UK...to be sent in Italy, to be put in a car there, which when finish will have to be sent to UK to be sold...well???

Well they won't win the Al Gore award for extra Kyoto points will they. Way to go at cost reduction Nico.

dmax said:

Car not european homolagated, almost no dealer network, brand not really well known by most people all over europe, and he expect to be rescue by european sale??

Oh TVR is pretty well known. Any car that outperforms a Lambo for a fraction of the price ànd is on Gran Turismo would be. There is a small dealer network but who cares. I mean it's not as though Wiesmann or Ferrari dealers are at every streetcorner are they? And they seem to do pretty fine.
He should expect to grow sales in Europe, and after ten years of honing the cars to US legislation maybe even there. But not buy killing off the fanbase.

As automotive gaffs go, the Edsel is nothing compared to this move.

drags06

454 posts

241 months

Thursday 26th October 2006
quotequote all
its all down to bad management and investment. what can be done in italy can be done at blackpool or any place in the uk. Ok get an italian designer, make chasis and engines to spec, do what ferrari do just buy who and what you need to get the job done to sell to rich markets that will buy. looks like the world wants us out of it as far as cars go! watch the rich buy them now! Has any worker had an offer of transfer or job offer in italy? bet they have (not)!rolleyes

KANEIT

2,856 posts

249 months

Friday 27th October 2006
quotequote all
drags06 said:
what can be done in italy can be done at blackpool or any place in the uk. (not)!rolleyes


Hits the nail on the head. I am yet to hear a valid advantage of moving to Italy.
Why move body and chassis production to Italy? Was that ever an issue? Could the Blackpool boys not do that bit right? If it aint broke dont fix it.
Why the hell keep on with SP6 production in the UK? Surely that is the core reliability issue of TVR? That needed addressing.
TVR should be doing what they do best, making the chassis that handle so well and bodies that look soooo stylish. They should admit defeat on the engine front and ship in some Ford crate engines. Stop spending so much money on in-house manufacture of cosmetic parts such as switchgear and interior trim. Raid the parts bins.

telecat

8,528 posts

271 months

Friday 27th October 2006
quotequote all
What's the point in producing a TVR in Italy?? As My son would say

Whoopy Doo!