Discussion
Now I''m no marketing guru, but ...
If you''re going to do some joint marketing exercise, its pretty important that the company you team up with has some similar attributes to you. For example you might do something like "Buy a case of champagne and get a pot of caviar free". It''d be unlikely that the caviar people would be happy to participate in "Buy 12 bottles of ketchup and get a pot of caviar free". See what I mean?
So what do we conclude from TVR''s current involvement with "Product X"? The deal is that if you buy "Product X" you get entered into a free draw to win a brand spanky TVR Tuscan. And what is this mystery "Product X"???
Why, it''s a frozen meal made by Findus, of course! I saw one in the freezer section of my local corner shop last night. If nothing else, it''s an original strategy.
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