Tuesday 23rd January 2007

Happy birthday Ford Fiesta

Ford launches 30th anniversary model

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2006 Ford Fiesta 1976 Ford Fiesta

It's the Ford Fiesta's 30th birthday and Ford is offering a new version of its Zetec S.

The £12,595 Fiesta Zetec S Anniversary edition model will be a limited run of 400 vehicles and will be on sale in March. The car includes extra equipment worth, reckoned Ford, around £1,400 of extra value.

Additional features over the regular Zetec S are: unique radian yellow paintwork, panther black door mirrors, side mouldings, tailgate handle and spoiler, MP3 connection socket, silver dashboard bezel, velour mats, privacy glass, full leather seats, chequered flag roof decal and chequered scuff plates.

Ford said its 2006 sales figures show Fiesta as a star, saying that it's led the UK car market for three decades. According to Ford, Ford Fiesta was the first choice among private buyers, with sales figures for 2006 rising 24 per cent from 83,803 to 103,856.

[havoc]

article said:

Additional features over the regular Zetec S are: unique radian yellow paintwork, panther black door mirrors, side mouldings, tailgate handle and spoiler, MP3 connection socket, silver dashboard bezel, velour mats, privacy glass, full leather seats, chequered flag roof decal and chequered scuff plates.

In other words, residual-value damaging paint and pointless extras (except for the leather).

[Woody]

That brings back memories....... my first car, 1.1l Fiesta in terracota with 'upgraded' interior with ghia spec seats (the joys of buying a scrap ghia for £50!!)

Chris

[bikerkeith]

I caught up with an original model Fiesta in traffic the other day, and thought how tiny it appeared. Even the smallest cars in model ranges are getting bigger these days.

[john_r]

My first car was a 1.1 Fiesta on an original W reg I think - a 'Sandpiper' special edition! In other words it was painted in brown, which was useful as it hid the rust!

[waynepixel]

I am pretty sure they did this last year, for the 29th Birthday. Marketing, fantastic! Any excuse to sale us the same car, over and over again.

[vladd]

I always like the XR2 version. Nearly bought one when I was young as my girlfriend at the time worked for a Ford dealer in Exeter. Turns out that it had been written off, but the salesman neglected to mention it to us. Fortunately one of the mechanics clued the girlfriend in before any money changed hands.

[kelvyn]

The special edition is ugly colour

www.ford.co.uk/ie/fiesta/fie_models/fie_model_zetec_s_30/-/-/3/246442

[hendry]

havoc said:

In other words, residual-value damaging paint and pointless extras (except for the leather).

Normally you wouldn't get your investment back on extras like that, granted, but those things are effectively free. I would doubt that their inclusion would negatively impact the value of the "base" vehicle they are attached to. So no harm done.

This could have been a good opportunity to show how much the Fiesta has moved on in 30 years though by adding full safety kit, parking sensors, satnav etc. Different coloured door mirrors only shows how little imagination has befallen their marketing department in three decades.

[oppressed mass]

If you're going to put a roof like that on it you could at least supply some giant chess pieces..

[wab172uk]

Why Yellow? Why?

[oppressed mass]

wab172uk said:

Why Yellow? Why?

Cos they had some 'millenium' special edition paint left over?

[havoc]

wab172uk said:

Why Yellow? Why?

Maybe they want to see how dumb the UK public are?

[Oddball RS]

Whats up with yellow? more dreary silver perhaps?

[corradoboy1983]

kelvyn said:

The special edition is ugly colour

www.ford.co.uk/ie/fiesta/fie_models/fie_model_zetec_s_30/-/-/3/246442

That is minging! And why-oh-why put a chequered flag on the roof of a Fiesta?? It's a cheap runabout/shopping car, not a race-car! It hasn't even got any racing prestige to even begin to suggest that this is anything but chavvy and pointless...

[davy9449]

waynepixel said:

I am pretty sure they did this last year, for the 29th Birthday. Marketing, fantastic! Any excuse to sale us the same car, over and over again.

How is it the same car, with full leather and prvacy glass etc!?
Hey you even get a chequered roof. How many car makers can boast that

[andyinpembs]

Its a really lame effort for one of this countries iconic little cars, IMHO...
They should have relesed it with a 2 tone brown bodywork like spome of the ghia mark 1 models. That'd be better than having a chess board on the top

[irs]

My first car too, a 950 popular plus...... on a V plate. God I thought it was brilliant.!!!! happy days indeed for £500. Oh and a haynes manual for all the easy DIY repairs.

Shame about the new colour scheme

[cpt]

Erm. 1976 + 30 = 2006 that's last year

[petee]

Should've put a vinyl roof on it

[DennisTheMenace]

I know what it reminds me of .....
yellow cab


fester