ford 'tariff ' program

[mnewlyn]

do you remember the failed Ford program whereby clients would buy in to a 'tariff', ie premium, or city dweller, etc. they would then have at their disposal a car/cars, which on pickup were tailored with all their settings (steering wheel, radio station etc).
you wouldn't actuall own a specific car, but would have the latest car in your tariff, insurance and everything else all sorted.

i'm trying to remember the details and the name of it.