Ford motor company has lost it
Discussion
Common sense move, although I think they were reducing the number of ICE in order to hit the targets.
I think most manufacturers will do this to some extent.
It could be counter productive, as ICE on order, in stock or used will see values rise. I don't see EV's falling as a result of this.
I think most manufacturers will do this to some extent.
It could be counter productive, as ICE on order, in stock or used will see values rise. I don't see EV's falling as a result of this.
Overall the market is facing the same headwind, government targets vs a paucity of consumers for the product, they have no choice but to reduce or stop ICE sales, the UK new car market has already fallen from 3 million units to 2 million and it will slide down to 1 million over the next few years.
We simply don't have the breadth to our economy to support this transition's time table.
A500leroy said:
Does this mean there will be less overall new cars sold (ice and ev) and we become more like cuba repairing what we have already?
That's the trend but not quite as bad as Cuba as people are allowed to trade with us, we just decided to make it more difficult for ourselves 8 years ago, the average age of a car in the UK is rising touching 9 years old now and will go to double figures. As our car market declines we become less and less important so it's easier to walk away from us than stay and try to make things fit.
Wills2 said:
That's the trend but not quite as bad as Cuba as people are allowed to trade with us, we just decided to make it more difficult for ourselves 8 years ago, the average age of a car in the UK is rising touching 9 years old now and will go to double figures.
As our car market declines we become less and less important so it's easier to walk away from us than stay and try to make things fit.
The average age of a car in the EU is 12 years old...it increased when we left As our car market declines we become less and less important so it's easier to walk away from us than stay and try to make things fit.
https://www.nimblefins.co.uk/cheap-car-insurance/a...
Is there anything left to blame on Brexit.
Olivera said:
It's been on the long march towards being a dead car brand in the UK for a long time now, so not particularly a surprise.
As someone who has owned 7 Ford's I sadly have to agree. Household names like the Mondeo, Fiesta and (soon) Focus will be gone. To be fair the Puma sells like hotcakes and I think the Kuga is reasonably popular as a lease/company car, but they don't really have much else for the mainstream. I think they're struggling in the UK and I presume the EU as well.
Like VW they took the upcoming Eu rules on EVs as gospel and went headfirst into EVs, but sales are poor and it's not easy to change their mind and say "here's the 2025 Fiesta, we told you we weren't going to make" and bang them out in their thousands for £200 on PCP.
Like VW they took the upcoming Eu rules on EVs as gospel and went headfirst into EVs, but sales are poor and it's not easy to change their mind and say "here's the 2025 Fiesta, we told you we weren't going to make" and bang them out in their thousands for £200 on PCP.
Saw a post on FB stating the same, who can blame Ford here, the UK government introduced fines if manufacturers don't meet the targets of %EV sales.
One of the FB posters had stated that their company had tried to order 80 transit vans, but Ford wouldn't accept the order as they didn't order the required % of EV vans. So they are looking at other manufacturers.
No infrastructure, expensive to charge (publically), depreciation to name 3 things against adoption from the masses, but the manufacturer has to take the financial hit???
I'm sure there must be conversations going on with the UK government and manufacturers to address this, but it's becoming blatantly obvious that they've got it wrong and they need to back track somewhat here.
One of the FB posters had stated that their company had tried to order 80 transit vans, but Ford wouldn't accept the order as they didn't order the required % of EV vans. So they are looking at other manufacturers.
No infrastructure, expensive to charge (publically), depreciation to name 3 things against adoption from the masses, but the manufacturer has to take the financial hit???
I'm sure there must be conversations going on with the UK government and manufacturers to address this, but it's becoming blatantly obvious that they've got it wrong and they need to back track somewhat here.
Edited by Freakuk on Thursday 9th May 11:06
The solution here is better, cheaper EVs. At the moment the EVs that have decent range and charging speed are all expensive and premium products. The technology is now reaching a point where this is possible in cheaper cars and competition will drive this forward. Ford only has the Mustang-E and quelle surprise the market isn’t huge for the price and spec of that car. Hyundai and Kia who are in the same market are running at 36% EV sales in the UK because they have keenly priced, desirable and competitive products. It’s that simple.
Bear in mind that manufacturers can borrow and buy ZEV credits against future years and from other manufacturers who have actually got the right compliance and market strategy (Tesla, Kia/Hyundai, BMW Chinese etc) so they have significant flexibility.
So yes Ford are complaining, but they were always going to. They didn’t have a credible plan and now they are being skewered for it. To be honest they've not had a credible European strategy for years now and this is just the latest in a series of misses.
Bear in mind that manufacturers can borrow and buy ZEV credits against future years and from other manufacturers who have actually got the right compliance and market strategy (Tesla, Kia/Hyundai, BMW Chinese etc) so they have significant flexibility.
So yes Ford are complaining, but they were always going to. They didn’t have a credible plan and now they are being skewered for it. To be honest they've not had a credible European strategy for years now and this is just the latest in a series of misses.
Here is one article on it.
https://www.carmagazine.co.uk/car-news/industry-ne...
Basically 22% of car sales need to be BEV this year and the %age increases every year from now on.
Ford only have a couple of BEV cars at the moment so for them to make up 22% of sales it means the number of ICE cars will have to be severly restricted.
Alternative is a 15k fine per ICE car sold that is not in the 78% allowed.
https://www.carmagazine.co.uk/car-news/industry-ne...
https://www.carmagazine.co.uk/car-news/industry-ne...
Basically 22% of car sales need to be BEV this year and the %age increases every year from now on.
Ford only have a couple of BEV cars at the moment so for them to make up 22% of sales it means the number of ICE cars will have to be severly restricted.
Alternative is a 15k fine per ICE car sold that is not in the 78% allowed.
https://www.carmagazine.co.uk/car-news/industry-ne...
Freakuk said:
I'm sure there must be conversations going on with the UK government and manufacturers to address this, but it's becoming blatantly obvious that they've got it wrong and they need to back track somewhat here.
I doubt that there are any meaningful conversations that can be happening with the current gov as they are effectively out of office and busy with the shredder whilst penning witty notes to leave on their desks. Gassing Station | Ford | Top of Page | What's New | My Stuff