No More Fiesta
Discussion
Heard on the radio this morning that Ford are killing the Fiesta. 
This follows news of the forthcoming demise of the Focus (less surprising), so what will Ford have left? Pretty depressing to be offered a Puma instead. I thought Fiesta sales were still huge, but it seems not when you look at 2022 UK top ten sales - although I would imagine some of that is down to component shortages and Ford cutting back on Fiestas to put the stuff they do have into more profitable SUVs.
Still seems a mental move though... see quite a few electric Corsas and 208s about. Surprised they're not going down that route, but Ford do seem somewhat behind the pack with EV stuff.
This follows news of the forthcoming demise of the Focus (less surprising), so what will Ford have left? Pretty depressing to be offered a Puma instead. I thought Fiesta sales were still huge, but it seems not when you look at 2022 UK top ten sales - although I would imagine some of that is down to component shortages and Ford cutting back on Fiestas to put the stuff they do have into more profitable SUVs.Still seems a mental move though... see quite a few electric Corsas and 208s about. Surprised they're not going down that route, but Ford do seem somewhat behind the pack with EV stuff.
Big SUV and EV drive and combining those two I suspect from Ford. But they are behind the curve of the others mentioned agreed.
I think as time moves on part of the issue is small cars are almost as expensive to develop as larger more profitable models, which is reflected in other manufacturers focuing on the higher end, i.e more profitable models which components are going in.
I think as time moves on part of the issue is small cars are almost as expensive to develop as larger more profitable models, which is reflected in other manufacturers focuing on the higher end, i.e more profitable models which components are going in.
Can only imagine they will produce now some kind of Fiesta ish sized EV, smaller than a Puma, basically an electric Fiesta with a different name to mark the fundamental shift that is going to pure EV.
I cant imagine that they will just abandon that segment altogether as not everyone wants a bigger car or something SUV shaped.
The current Fiesta is the right kind of size car for a lot of people, and it works really well. Thats the great leveler as however much you have to spend, you can buy anything you want but you cant make a big car fit into small places.
The Puma is a good seller and can see why, but I dont think that fills that gap.
I cant imagine that they will just abandon that segment altogether as not everyone wants a bigger car or something SUV shaped.
The current Fiesta is the right kind of size car for a lot of people, and it works really well. Thats the great leveler as however much you have to spend, you can buy anything you want but you cant make a big car fit into small places.
The Puma is a good seller and can see why, but I dont think that fills that gap.
It's not that Ford are behind the curve re EVs but that their target customers are. It's years before the average Ford customer base even begins to contemplate an EV. They'll be using the VW MEB set up when the time comes.
In reality, Ford are ahead in EVs where their brand has the ability to sell them which is their investment in Rivian and the van market where corporate customers have little choice but to pay to move to EV unlike their retail customers where there is absolutely no need to even think about EVs let alone spend a load of money they haven't got for something they can't charge.
While the Fiesta sells well in the U.K. and you'd expect demand to be good as U.K. consumers run out of shopping tokens, it must be the case that in a global basis they just don't sell enough to remain competitive. Shame.
In reality, Ford are ahead in EVs where their brand has the ability to sell them which is their investment in Rivian and the van market where corporate customers have little choice but to pay to move to EV unlike their retail customers where there is absolutely no need to even think about EVs let alone spend a load of money they haven't got for something they can't charge.
While the Fiesta sells well in the U.K. and you'd expect demand to be good as U.K. consumers run out of shopping tokens, it must be the case that in a global basis they just don't sell enough to remain competitive. Shame.
Ninja59 said:
Big SUV and EV drive and combining those two I suspect from Ford. But they are behind the curve of the others mentioned agreed.
I think as time moves on part of the issue is small cars are almost as expensive to develop as larger more profitable models, which is reflected in other manufacturers focuing on the higher end, i.e more profitable models which components are going in.
Agreed. I think as time moves on part of the issue is small cars are almost as expensive to develop as larger more profitable models, which is reflected in other manufacturers focuing on the higher end, i.e more profitable models which components are going in.
But potentially classic ‘inside out’ corporate thinking.
Ford: “Yes, this PowerPoint does indeed confirm that selling £50k cars looks better for us than selling £25k cars - let’s do it”
Market: “But whilst I could afford a £25k car, I just can’t afford a £50k car… so sorry, I’m tapping out, bye now”.
Ford in 5 years: “Damn… we don’t seem to be selling many cars…”
I'm surprised at this because I see loads of Fiesta's near me. Seen a handful of Puma's. I really don't understand the small SUV thing as they aren't much bigger than a Fiesta and don't really offer any benefit practicality wise. I'm not saying the Puma is the same size as a Fiesta, just the small SUV thing in general with some cars seems odd when they aren't much bigger than a Fiesta.
If they do kill off the Fiesta for good are they going to replace it with another small car as it seems odd to completely leave that market when small cars do sell. Seen loads of Polo's, A1's, Fabia's and Yaris' as well as Mazda 2's around.
If they do kill off the Fiesta for good are they going to replace it with another small car as it seems odd to completely leave that market when small cars do sell. Seen loads of Polo's, A1's, Fabia's and Yaris' as well as Mazda 2's around.
The spinner of plates said:
Agreed.
But potentially classic ‘inside out’ corporate thinking.
Ford: “Yes, this PowerPoint does indeed confirm that selling £50k cars looks better for us than selling £25k cars - let’s do it”
Market: “But whilst I could afford a £25k car, I just can’t afford a £50k car… so sorry, I’m tapping out, bye now”.
Ford in 5 years: “Damn… we don’t seem to be selling many cars…”
Skoda and Seat have proven people will "pay" ridiculous sums for a Tesco Value VW, so similarly expensive Ford's are no surprise... The key is making the monthly lease/PCP costs low enough so people can get one, then look at their drive, puff their chest out and say "That's a 50 grand car" to themselves.But potentially classic ‘inside out’ corporate thinking.
Ford: “Yes, this PowerPoint does indeed confirm that selling £50k cars looks better for us than selling £25k cars - let’s do it”
Market: “But whilst I could afford a £25k car, I just can’t afford a £50k car… so sorry, I’m tapping out, bye now”.
Ford in 5 years: “Damn… we don’t seem to be selling many cars…”
DaveE87 said:
It's probably the Puma that's killed it off. It's the only car of that type that looks good (imo) so I'm not surprised - I see a lot of them on the road.
Ironic, as the Puma *is* a Fiesta. Look at the slam panel and bonnet latch for how they value engineered the conversion.dxg said:
DaveE87 said:
It's probably the Puma that's killed it off. It's the only car of that type that looks good (imo) so I'm not surprised - I see a lot of them on the road.
Ironic, as the Puma *is* a Fiesta. Look at the slam panel and bonnet latch for how they value engineered the conversion.People seem to be buying plenty of them round here though - older demographic prefer higher up cars they can ‘step into’
I do find it strange that Ford are canning the Fiesta. But their share is already being hit by rivals. If we look at Fiesta type cars in a commercial/context, they have been losing market share to the Koreans etc. Look how many Police cars are Korean, the same with all the utility companies that seem to be replacing their Euro small cars with Korean cars.
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