EVO forgot Dare, Vemac and Invicta
Discussion
EVO?
Right, soapbox time.
EVO 'is' a mainstream mag!
Owned by Dennis Publishing - who also own AUTO (DISTRESS
) EXPRESS
(I think that's mainstream too!)
I understand they have just made the acquisition of OCTANE too, surprising how long Octane held out on their own).
So when EVO prints on the front cover
The 'TRUTH' about the British Sports Car Industry
you know before you open the mag that you take it with a pinch of salt and it's basically what 'they' want to tell you.
Truth?
Some of the 'British' they listed are hardly fit to rub shoulders with Dare. And even includes the reincarnation of the 'Rocket'
a snip at 50 grand plus
And you can bet in a year or two's time some of those listed will have gone to the wall (again?) possibly to be reincarnated the next time or when a Motor Show appears.
Mind you, I confess Dare doesn't help it's case, however...
As for EVO's 'EVERY performance car tested and rated'
and to run down their long list to find - almost without exception - the only marque 'forgotten'
EXCLUDED? is DARE
(omission, the deadliest weapon of Journos)
when some of the that is listed defies belief.
Forgotten?
Overlooked?
An error?
Whatever, it doesn't matter, because the statement printed in black and white as it stands :
'EVERY...' is NOT the 'truth'.
If I was Ivor Walklett I would have taken them to the cleaners a long time ago.
Right, soapbox time.
EVO 'is' a mainstream mag!
Owned by Dennis Publishing - who also own AUTO (DISTRESS
) EXPRESS (I think that's mainstream too!
) I understand they have just made the acquisition of OCTANE too, surprising how long Octane held out on their own).
So when EVO prints on the front cover
The 'TRUTH' about the British Sports Car Industry
you know before you open the mag that you take it with a pinch of salt and it's basically what 'they' want to tell you.
Truth?
Some of the 'British' they listed are hardly fit to rub shoulders with Dare. And even includes the reincarnation of the 'Rocket'
a snip at 50 grand plus And you can bet in a year or two's time some of those listed will have gone to the wall (again?) possibly to be reincarnated the next time or when a Motor Show appears.
Mind you, I confess Dare doesn't help it's case, however...
As for EVO's 'EVERY performance car tested and rated'
and to run down their long list to find - almost without exception - the only marque 'forgotten'
EXCLUDED? is DARE (omission, the deadliest weapon of Journos)
when some of the
that is listed defies belief. Forgotten?
Overlooked?
An error?
Whatever, it doesn't matter, because the statement printed in black and white as it stands :
'EVERY...' is NOT the 'truth'.
If I was Ivor Walklett I would have taken them to the cleaners a long time ago.
Tell me...
imagine you had just made a ground breaking new car, where would you publicise it in terms of showcasing it to the public, if not to the world?
An advert in the papers? An ad in the motoring mags. No... what about spending a fortune and exhibit not just your new car but variations of it and your other models too at a major exhibition.
Yep, the British International Motor Show would be about tops, wouldn't you agree?
You couldn't do any bigger for impact than that on home soil.
Big stand, lots of cars, should do the trick.
That's what Dare did in 98 and what did they get from the mainstream?
The crowds lined up to get on the Stand (I know, I was there!) - I was also there on Press Day when the Lotus 340R was unveiled in reality to a 'hmmm' response.
What I read in the mainstream the week after did not tally to what I 'actually' witnessed.
Then the road tests of the Dare DZ in the mainstream when it was 'damned with feint praise'.
Yet read the reports of the same car in the 'independent' motoring press at the same time and you would not think they were talking about the same car.
Something amiss somewhere?
Ignored and omitted but they are still going - and 2 new models (hopefully) not too far away.
imagine you had just made a ground breaking new car, where would you publicise it in terms of showcasing it to the public, if not to the world?
An advert in the papers? An ad in the motoring mags. No... what about spending a fortune and exhibit not just your new car but variations of it and your other models too at a major exhibition.
Yep, the British International Motor Show would be about tops, wouldn't you agree?
You couldn't do any bigger for impact than that on home soil.
Big stand, lots of cars, should do the trick.
That's what Dare did in 98 and what did they get from the mainstream?
The crowds lined up to get on the Stand (I know, I was there!) - I was also there on Press Day when the Lotus 340R was unveiled in reality to a 'hmmm' response.
What I read in the mainstream the week after did not tally to what I 'actually' witnessed.
Then the road tests of the Dare DZ in the mainstream when it was 'damned with feint praise'.
Yet read the reports of the same car in the 'independent' motoring press at the same time and you would not think they were talking about the same car.
Something amiss somewhere?
Ignored and omitted but they are still going - and 2 new models (hopefully) not too far away.
I don't think there is any grand conspiracy to keep Dare out of the news, it's just that commercial magazines can see the value in printing "NEW Lotus Launched, See inside for pictures" on the cover, whereas if it said "New Dare Launched" it would only be a handful of us who didn't go "whooooo?".
There's also the fact that every profession is lazy and journos will go for the easiest story, I once heard the excellent comment "if the BBC News department was based in Grimsby, the price of Haddock would be headline news".
There's also the fact that every profession is lazy and journos will go for the easiest story, I once heard the excellent comment "if the BBC News department was based in Grimsby, the price of Haddock would be headline news".
Truckosaurus said:
I don't think there is any grand conspiracy to keep Dare out of the news, it's just that commercial magazines can see the value in printing "NEW Lotus Launched, See inside for pictures" on the cover, whereas if it said "New Dare Launched" it would only be a handful of us who didn't go "whooooo?".
There's also the fact that every profession is lazy and journos will go for the easiest story, I once heard the excellent comment "if the BBC News department was based in Grimsby, the price of Haddock would be headline news".
There's also the fact that every profession is lazy and journos will go for the easiest story, I once heard the excellent comment "if the BBC News department was based in Grimsby, the price of Haddock would be headline news".
The Jury's out on this one imo. As for journos and hacks going for the easiest story, I don't know.
They do (allegedly! ...what am I on about... there's no allegedly about it - I've been with 'em!!!) go for the 'free' lunch, (Dare don't do these) I mean the 'best' too! Is a 'free' lunch bribery in return for a good write up? Who knows?
However, to paint the picture a tad better, one Press Day I attended the food (and
) on the SEAT Stand was that good I would have had the Leon on the front cover for 2 months running!
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