SGT Taplow and AlfaAid Maidenhead

SGT Taplow and AlfaAid Maidenhead

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Discussion

Kinky

Original Poster:

39,776 posts

274 months

Monday 1st April 2013
quotequote all
I popped over to the beloved SGT in Taplow this weekend only to discover that they are basically ramping down frown

The scooby marque is gone and the Alfa is going in the next few weeks. They are basically going to be a short-term 2nd hand car dealership!

They will retain the servicing part of the business and they are moving to a new location, very close-by. The site will then become a block of flats (about 80 or so).

But what is interesting is that one loss is anothers gain ....

For those of you who know Julian Milne (who was the Alfa sales manager there); well, he's off to AlfaAid in Maidenhead to setup their sales department!

So I guess I'll be popping down to AlfaAid next weekend.

tr7v8

7,268 posts

233 months

Monday 1st April 2013
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That is a shame, SGT used to maintain my Alfa 75 & did a good job. I then started using Alfa Aid for a lot of my servicing & AId there was pretty good.

Kinky

Original Poster:

39,776 posts

274 months

Monday 1st April 2013
quotequote all
Agreed it's a shame, although SGT will still be servicing. I got all my Alfas from there, from Julian smile

And they will still sell 2nd hand cars which will be primarily Alfas to start with.

End of an era I guess.

But I do know AlfaAid and will pop down to see them.

MadDad

3,835 posts

266 months

Monday 1st April 2013
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I have used Alfa Aid a couple of times in the past, found them very good, very friendly but they were not cheap and always seemed to find something 'extra' that needed doing!

Always did a good job though.

Shame about SGT, I used to drool over the Lotus's when I was younger.......

PhilipAlfa

359 posts

179 months

Monday 1st April 2013
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I've used Alfa Aid for longer than I can remember and find them extremely knowledgeable and helpful. It will be great to see Julian give their car sales a boost. Looking forward to seeing lots more Alfa's on the forecourt on my (too frequent laugh) visits.

Kinky

Original Poster:

39,776 posts

274 months

Monday 1st April 2013
quotequote all
A top lad at a top place thumbup

Got all the time in the world for Julian. Although I never used AlfaAid, I have been there a few times. But that will change smile

sad61t

1,100 posts

215 months

Tuesday 2nd April 2013
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Sorry to hear that; they were a treasure trove of sporting brands and I'd always look longingly over the fence at the forecourt. Losing Subaru means striking the BRZ off my want list as I like to buy from a dealer within hailing distance. Will they keep the Morgan franchise?

Kinky

Original Poster:

39,776 posts

274 months

Tuesday 2nd April 2013
quotequote all
The Subaru part is gone. It's now a 2nd hand dealership - whom I don't think are related to SGT in any way. Mostly stuff priced up to about £2k. I think they're called Annes Cars or somesuch. Highlight of their stock for me is a P plate 740.

I don't know about the Morgans. They only had 3 there (that I recall). So like everything else, looks like they're ramping it all down sadly.

wiliferus

4,112 posts

203 months

Tuesday 2nd April 2013
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Sad news. I worked next door at the Traffic base for many years. They were a good bunch, and always a nice place to pop in to drool over the metal.

Hopefully most have managed to find further employment.

Kinky

Original Poster:

39,776 posts

274 months

Tuesday 2nd April 2013
quotequote all
As I say, they are moving around the corner and will still do servicing, etc; and I'm guessing still selling cars, albeit 2nd hand stuff and not MD.

AeroMan

601 posts

250 months

Monday 8th April 2013
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Kinky said:
I don't know about the Morgans. They only had 3 there (that I recall). So like everything else, looks like they're ramping it all down sadly.
Same thing with Morgan, the other Julian (Cutts) - the Morgan/Lotus Sales Manager is retiring and they will only service Morgan's in future.

It's the end of an era! frown

prg123

1,322 posts

168 months

Wednesday 10th April 2013
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Real shame, I bought my mustard yellow lotus Elise many years ago loved going there to look over the cars they had. They were always friendly.

- pete

Chris Y

221 posts

193 months

Thursday 11th April 2013
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A shame indeed. I bought a Kawasaki bike from them back in the 70's and my first Elise from them about 3 years ago. I've been taking my cars to AlfaAid for MOT's for the last few years. Good chaps there.

Nobby Diesel

2,062 posts

256 months

Saturday 13th April 2013
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That's a shame to hear.
SGT were a great set up for many years.
I remember going there with my dad, to order a brand new Scimitar GTE ( on a T reg)
Over the years they have had a few marques - Scimitar, Lotus, Suburu to name a few. What can you guys add to the list.
Also, the Dealer Principal had 2 very hot daughters, Rachel and Sarah...........

prand

6,002 posts

201 months

Saturday 13th April 2013
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Nobby Diesel said:
That's a shame to hear.
SGT were a great set up for many years.
I remember going there with my dad, to order a brand new Scimitar GTE ( on a T reg)
Over the years they have had a few marques - Scimitar, Lotus, Suburu to name a few. What can you guys add to the list.
Also, the Dealer Principal had 2 very hot daughters, Rachel and Sarah...........
Also Morgan, Mitsubishi, and of course the aforementioned Alfa Romeo. I have passed the site regularly for many many years and always had a little look to see what interesting is on show. This will be an end of an era, and I have had a car from them as well (ironically not one of the above, but a used golf GTI).

I guess with Crossrail coming along will have made that plot extremely valuable (well I hope so, for the owners), but losing an interesting independent is always a blow to the local area.