Wheels of Sport, St Davids Centre, Cardiff
Discussion
covmutley said:
Anyone seen this place? A shop full of F1 and Stig clohing merchandise.
You may want to check it out sooner rather than later, i can't see it being a success. S Wales isnt exactly a hot bed for motring enthusiasts.
South Wales is not a hot bead of motoring enthusiasts eh? Where do you live? LOLYou may want to check it out sooner rather than later, i can't see it being a success. S Wales isnt exactly a hot bed for motring enthusiasts.
was in there on friday just gone and bought from there only a small t-shirt for my nephew but really fancied one of the small replica F1 steering wheels but at £75 was a bit to pricey for me, nearly bought a set of valentino rossi pictures though, was a bit dissapointed they didnt have any other moto gp stuff though 
I can remember about 10 years ago there used to be an F1 shop in the Capitol Shopping Centre. It lasted a few years. I really don't think their future is reliant on the amount of petrol heads in South Wales, there are thousands. I really think the issue is the price of their goods. A lot of motor sport fans live in the South Wales valleys where a team shirt may equate to a days wages obviously the economics don't work there. People are prepared to pay this for designer cloths as there is a massive casual culture in valleys, unfortunately motor sport does not have the same kind of following. Most people in my opinion are happy to watch and read about it but not spend £70 on a shirt. Do you know what I think may have worked? An F1 cafe or something similar. Basically a restaurant/cafe concept which sells merchandise but also shows live races etc. If the prices were right, it may attract a fair few customers plus give them an opportunity to shift some descent amount of stock.
I don't think the success or lack of success of these stores is limited to the UK. In Malaga train station there is a fair size shopping Mall attached. Real top in clothes stores etc. I don't think the F1 shop there lasted more than a year or so despite the success of Alonzo. Strange really as the Spanish seem to be quite fanatical in their support for F1.
I don't think the success or lack of success of these stores is limited to the UK. In Malaga train station there is a fair size shopping Mall attached. Real top in clothes stores etc. I don't think the F1 shop there lasted more than a year or so despite the success of Alonzo. Strange really as the Spanish seem to be quite fanatical in their support for F1.
The high prices perhaps reflect that lots of merchandise is brought at events when people get carried away a bit and justify the prices to themselves.
The F1 cafe with merchandise sales seems a better concept than the shop alone.
Cafe/bar would probably help drive the clothes sales (particularly when showing live races)and it would be good to have a motoring themed place showing live races, classic re-runs etc and as a bit of a hub for motoring enthusiasts and motorsports fans.
The F1 cafe with merchandise sales seems a better concept than the shop alone.
Cafe/bar would probably help drive the clothes sales (particularly when showing live races)and it would be good to have a motoring themed place showing live races, classic re-runs etc and as a bit of a hub for motoring enthusiasts and motorsports fans.
PAUL. S said:
The Sports Cafe down the bay didnt last long either, I used to love going in there just to peer behind the benetton they had propped up on its side, still had the v6 cosworth engine in it, and a 500 race bike in a glass box.
I think they had other issues. Location, Location, Location. There was nothing down there when it was open. I always said that would have made a great lap dancing bar.Gassing Station | South Wales | Top of Page | What's New | My Stuff