Ford to boost Mustang production
Demand up 70 per cent, reckons the Blue Oval
Ford reckons demand for the 2005 Mustang is so high that it will be boosting production by over 70 per cent to more than 192,000 units in 2005 compared to the previous year.
"Ford Mustang is the hottest car in the industry, and its performance on the street and in the showrooms is beating everyone’s expectations," said Ford's Steve Lyons. "Sales are up more than 45 per cent over last year, and V8 GT and convertible model demand is so strong that we haven’t been able to build enough.
"We’re planning to increase production well beyond what was initially planned. This will allow us to sell 160,000 – 165,000 Mustangs in the U.S. this year."
Sales figures
Since its launch in the fall of 2004, the new model Mustang has been an instant sensation with new car buyers. Sales of the 2005 model, coupled with the sell-down of the prior model, have sent overall Mustang sales to record levels every month since launch.
The higher-end Mustang GT V8 models are in short supply, and the much anticipated new convertible model is just beginning to arrive at dealerships in time for spring. Traditionally, May and June are the hottest selling months for convertible models.
In the key US market, overall Mustang sales are up more than 45 per cent on a retail basis over last year, a feat accomplished without the support of the convertible model, which traditionally accounts for one-third of overall Mustang volume. Based on the current sales trajectory, Ford said it expects to sell about 160,000 – 165,000 Mustangs in the US for the 2005 calendar year. In Canada, where Mustang was named 2005 Canadian Car of the Year, sales continue their triple-digit month-after-month rise, topping records set more than a decade ago.
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