Why do Sevens Hold Their Value so Well?
Discussion
There is a lot of talk about "Brand DNA" in the press. Porsche, BMW, Mercedes talk a lot about what "makes" a car and a car brand. Porsche's 911 timeline is an excellent example.
Caterham is a better example, though, when you see the "add lightness" mantra in every pore of the car's being.
The Caterham technology has changed enormously, but the underlying concept is as strong as ever.
But demand and differentiation are probably the reason for high resale prices.
Caterham is a better example, though, when you see the "add lightness" mantra in every pore of the car's being.
The Caterham technology has changed enormously, but the underlying concept is as strong as ever.
But demand and differentiation are probably the reason for high resale prices.
Yes, I know it came from Colin Chapman. Caterham bought the rights from Lotus, and the DNA was not extracted at the contractual handover point, so it is tied up in Caterham's very being. Perhaps more than in the future product pipeline of Lotus...
The interconnnectedness of Lotus and Caterham cannot be ignored here.
To suggest that the current Caterham is a 1950's product or concept is disingenuous. The beauty is that it has kept the essence of those first cars, and kept what makes it special, whilst also adding technology andimproving the design over the years.
Or should we also say that a Porsche 911 is old-fashioned to?. It is just early 1960's technology, repackaged, isn't it?
And don't get me started on lightbulbs...
The interconnnectedness of Lotus and Caterham cannot be ignored here.
To suggest that the current Caterham is a 1950's product or concept is disingenuous. The beauty is that it has kept the essence of those first cars, and kept what makes it special, whilst also adding technology andimproving the design over the years.
Or should we also say that a Porsche 911 is old-fashioned to?. It is just early 1960's technology, repackaged, isn't it?
And don't get me started on lightbulbs...
pipnjones said:
To suggest that the current Caterham is a 1950's product or concept is disingenuous.
But true. Mutton dressed up as lamb Under all that carbon fibre....the chassis is much the same. Not sure they do hold their value, at least not new. An R500 depreciates. A well looked after Supersprint probably doesn't now.
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