GM 60 day money back pledge on new cars
Discussion
Found this from the New York times, Maybe they will do something like this in Europe? 60 day free use of a ZR-1??
Published: September 10, 2009
DETROIT — In an all-out effort to restore confidence in its products, General Motors will offer a 60-day, money-back guarantee on all its vehicles beginning on Monday, according to people involved in the company’s plans.
As part of its marketing campaign, G.M.’s new chairman, Edward E. Whitacre Jr., will be featured as the company’s spokesman in a new television commercial designed to lure consumers back to the company’s showrooms.
The commercials, which feature the slogan “May the Best Car Win,” will make their debut on national television on Sunday. Mr. Whitacre, the former chairman of AT&T, will make a direct appeal to consumers to try G.M. vehicles — and return them after 60 days for a full refund if they aren’t satisfied.
“We’re putting our money where our mouth is,” Mr. Whitacre says in the commercial, according to people who have seen the campaign.
The “Satisfaction Guaranteed” program is thought to be the first time that a major automaker has offered a full refund on a vehicle after it has been sold. The program will cover all of G.M.’s core American brands — Cadillac, Buick, Chevrolet and GMC — and run through November.
The money-back program was conceived by G.M. executives and its board as a dramatic way to promote the quality of the company’s product line after its emergence from bankruptcy in July.
The use of Mr. Whitacre as a spokesman is reminiscent of Lee Iacocca’s ads in the 1980s as chairman of Chrysler, when he coined the slogan “If You Can Find a Better Car — Buy It.”
G.M. declined to comment today in the upcoming advertising campaign or the money-back promotion. The automaker’s board officially approved the campaign this week.
Gassing Station | Corvettes | Top of Page | What's New | My Stuff