New Service points open for Corvette/Cadillac in the UK
Discussion
From AM news -
Hot on the Heals of the Scoop news that Tekwiz told us members who were at the Surrey Vette meeting this week-
Corvette/Cadillac is about to open two new sites in England. One will replace Stratstone Reading which recently closed. The other will be a new location at Southampton.
Reading was the second Stratstone Cadillac dealership to close. Its Edinburgh site shut last year.
Cadillac director Jonathan Nash said Pendragon, Stratstone’s owner group, had decided it was not a successful operation. A new appointment in Reading is due to be announced in the next 10 days.
Cadillac is still in talks with a number of parties regarding replacement of the Edinburgh site, which is more likely to be in central or northern England.
Nash said Cadillac dealers need to sell between 50-60 new cars each a year to break even.
Last year, the brand sold 171 cars, an average of 21.2 cars for each of its six dealers.
Nash said Cadillac is always sold at multi-franchise sites because it is a niche brand which could not stand alone.
The brand is unlikely to become sustainable until it introduces diesel engines to the range, which is at least a year away, Nash said.
The introduction of the left-hand drive supersaloon CTS-V, priced £56,495, to the UK is a brand halo product rather than a sales pusher and is expected to sell in “very small numbers”, added Nash.
He said he was being conservative with plans, trying to allow dealers to get through difficult times and focus on orders rather than pushing sales.
Hot on the Heals of the Scoop news that Tekwiz told us members who were at the Surrey Vette meeting this week-
Corvette/Cadillac is about to open two new sites in England. One will replace Stratstone Reading which recently closed. The other will be a new location at Southampton.
Reading was the second Stratstone Cadillac dealership to close. Its Edinburgh site shut last year.
Cadillac director Jonathan Nash said Pendragon, Stratstone’s owner group, had decided it was not a successful operation. A new appointment in Reading is due to be announced in the next 10 days.
Cadillac is still in talks with a number of parties regarding replacement of the Edinburgh site, which is more likely to be in central or northern England.
Nash said Cadillac dealers need to sell between 50-60 new cars each a year to break even.
Last year, the brand sold 171 cars, an average of 21.2 cars for each of its six dealers.
Nash said Cadillac is always sold at multi-franchise sites because it is a niche brand which could not stand alone.
The brand is unlikely to become sustainable until it introduces diesel engines to the range, which is at least a year away, Nash said.
The introduction of the left-hand drive supersaloon CTS-V, priced £56,495, to the UK is a brand halo product rather than a sales pusher and is expected to sell in “very small numbers”, added Nash.
He said he was being conservative with plans, trying to allow dealers to get through difficult times and focus on orders rather than pushing sales.
Whitequay in Reading is part of a privately owned motor group and are Authorised Dealers for Saab, Alfa Romeo and Skoda in Portman Road Reading.
On 17th February 2009 we also became Authorized Repairers for Cadillac, Corvette and Hummer and are now able to fully represent these brands in the same proactive way as our other businesses.
Our facilities were fully refurbished in 2007 to reflect the current Corporate identities of our partners.
We have a very strong and settled group of employees, who all share a genuine enthusiasm for the brands that we represent.
The workshop and after sales teams can boast a significant number of years experience in the motor trade and are looking forward to meeting a new group of customers.
The introduction of these 3 dynamic brands has given us all a new impetus on our current growth plans.
We offer high levels of customer satisfaction and are keen to build new relationships with the owners of Cadillac, Corvette and Hummer.
We are able to offer the following services and facilities to all our customers;
On Site MOT testing
Manufacturer trained technicians
Comfortable waiting area with refreshments
Wi Fi facilities
Free collection and delivery within a 25 mile radius.
Free courtesy cars
Free service washes with every service undertaken
We welcome any service and repair work necessary and would encourage customers with ongoing concerns to contact us immediately.
We are also able to offer bodywork repair facilities, please call for further information.
Please feel free to email any questions to our After Sales Manager at
Ian.jones@whitequay.co.uk
Whitequay Reading
26 Portman Road
Reading
Berks
RG30 1EA
Tel 0118 950 9000
On 17th February 2009 we also became Authorized Repairers for Cadillac, Corvette and Hummer and are now able to fully represent these brands in the same proactive way as our other businesses.
Our facilities were fully refurbished in 2007 to reflect the current Corporate identities of our partners.
We have a very strong and settled group of employees, who all share a genuine enthusiasm for the brands that we represent.
The workshop and after sales teams can boast a significant number of years experience in the motor trade and are looking forward to meeting a new group of customers.
The introduction of these 3 dynamic brands has given us all a new impetus on our current growth plans.
We offer high levels of customer satisfaction and are keen to build new relationships with the owners of Cadillac, Corvette and Hummer.
We are able to offer the following services and facilities to all our customers;
On Site MOT testing
Manufacturer trained technicians
Comfortable waiting area with refreshments
Wi Fi facilities
Free collection and delivery within a 25 mile radius.
Free courtesy cars
Free service washes with every service undertaken
We welcome any service and repair work necessary and would encourage customers with ongoing concerns to contact us immediately.
We are also able to offer bodywork repair facilities, please call for further information.
Please feel free to email any questions to our After Sales Manager at
Ian.jones@whitequay.co.uk
Whitequay Reading
26 Portman Road
Reading
Berks
RG30 1EA
Tel 0118 950 9000
Had my C6 serviced today by Whitequay Reading, and was very impressed. Customer service was excellent - they returned calls as promised, finished the job on time, etc. Had a chat with Ian Jones, After Sales Manager, while I was there and he seemed genuinely enthusiastic about handling Cadillacs and Vettes - he even had an old Corvette history book on his desk! They'd serviced a few Cadillacs already but mine was the first Vette. Ian also introduced me to Daniel, the technician who'll be handling Vettes and he seemed really enthusiastic as well. When I collected my car after the service, Ian asked if they could take a photo of my car in front of the dealership with the two of us shaking hands - again, shows that they're taking us seriously.
All in all, a very professional outfit who deserve to do well.
All in all, a very professional outfit who deserve to do well.
G4HKS said:
Hi Gary
That's fantastic news. Have you had your wheels done yet btw?
Hi Martin. I'm getting the wheel done in a couple of weeks time. Decided to stick with Wheel Wizard as they've got a lot of good reviews (although I'm still slightly bemused by the fact that they told other folk in the recent past that they couldn't do polished wheels...)That's fantastic news. Have you had your wheels done yet btw?
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