Things you always wanted to know the answer to [Vol. 5]
Discussion
P-Jay said:
StevieBee said:
Speed 3 said:
On many modern car tv ads they depict a RHD car on UK style plates, often in a recognisably UK location. Then they show a disclaimer saying "Specification shown not available in the UK". How do they get away with this ?
Despite appearances, the primary advert will have been shot somewhere else - Spain is commonly used, as is Dubai. The same advert will be used in all the markets the maker wishes to target. Sometimes, Cgi is used to place the car in a regionally specific environment. For RHD markets, the image is flipped. All written artefacts on the car will have been removed when filming / shooting and added in during post production.This means that the various vagaries of trim, colour, etc may not be available in all of the countries the advert will be shown. They can get away with it because they are promoting the car and brand, not a specific variant of that car.
As an example, Ford may run an advert promoting the virtues of the Ford Focus. They may choose to use the ST variant in the advert because that has the sexiest trim and 'look'. But the ST may not be available in some markets but it's not the Focus ST they're promoting - it's the Focus. This is dealt with the the presence of the disclaimer.
As for the ST example, a lot of times they will use the 'sporty' one for the outside shots, but also feature a special option like pan roof, heats steering wheel or whatever that's not available on that trim.
Disclaimers are one of my pet hates of the modern marketing world. Peugeot have one at the moment where the whole pitch is about 400 mile range and then the disclaimer states capability for 400 mile range not yet available. Not a caveat about real world performance, but simply that they don’t sell the thing they’re selling….
Speed 3 said:
The flipped ones with symmetrical plates are obvious, I didn’t think they’d be CGI’ing the hell out of everything tho’.
Disclaimers are one of my pet hates of the modern marketing world. Peugeot have one at the moment where the whole pitch is about 400 mile range and then the disclaimer states capability for 400 mile range not yet available. Not a caveat about real world performance, but simply that they don’t sell the thing they’re selling….
Yeah Ive seen that one too. Made me laugh.Disclaimers are one of my pet hates of the modern marketing world. Peugeot have one at the moment where the whole pitch is about 400 mile range and then the disclaimer states capability for 400 mile range not yet available. Not a caveat about real world performance, but simply that they don’t sell the thing they’re selling….
Like me promising the ladies a 12 inch willy, but with a disclaimer that a 12 inch willy isn't actually available.
I feel the need to answer a few points on this thread re housing.
1. Many urban councils have a lot of underused land, our White Paper "Uncocking brownfield land. A social housing first policy" demonstrated that Local Authorities could deal with much o9f the housing crisis if this underused land was released. Fore example
London - 113.4% of the social housing waiting list, South East 111%, West Mids 118%. These are not parks or beautiful sites they tend to be wasteland, garage blocks etc.
2. Procurement rules make it very hard for LA's to appoint a builder and the inbuilt inertia in most LA's means that many builders give up.
3. You cannot build a house for £120k that meets current regs, even without the land. Think nearer £180-200k
4. Some LA's have their own development companies to reduce procurement regs and move developments off balance sheet. These do build on LA land but are dependant on the private sector as builders. However, many LA's just do not have the cash. In some cases the private sector cashflows these companies but that comes at a cost.
5. Housing Associations should be developing more social housing, however they are currently cash poor as the cash is being spent on asset improvement like net zero and cladding. Most HA's have reduced their development activities by at least 50% in the last 3 years.
6. Housing sold at a discount via HA's and LA's is subject to right to buy rules, these do come with some restrictions.
7. Much affordable housing is sold at a discount to market value, usually circa 20%. Other tenures include Social rent = 50% market rent, affordable rent = 80% of market rent, London Housing Allowance varies by location.
8. The market will not build social housing unless there are regulations that require it. Social housing alone is almost always loss making as a development proposition and HA's cannot easily access cheap money at the moment. Similarly PWLB money for LA's is now more expensive.
9. The Housing Revenue Account rules at LA's make it complex to release land for housing.
1. Many urban councils have a lot of underused land, our White Paper "Uncocking brownfield land. A social housing first policy" demonstrated that Local Authorities could deal with much o9f the housing crisis if this underused land was released. Fore example
London - 113.4% of the social housing waiting list, South East 111%, West Mids 118%. These are not parks or beautiful sites they tend to be wasteland, garage blocks etc.
2. Procurement rules make it very hard for LA's to appoint a builder and the inbuilt inertia in most LA's means that many builders give up.
3. You cannot build a house for £120k that meets current regs, even without the land. Think nearer £180-200k
4. Some LA's have their own development companies to reduce procurement regs and move developments off balance sheet. These do build on LA land but are dependant on the private sector as builders. However, many LA's just do not have the cash. In some cases the private sector cashflows these companies but that comes at a cost.
5. Housing Associations should be developing more social housing, however they are currently cash poor as the cash is being spent on asset improvement like net zero and cladding. Most HA's have reduced their development activities by at least 50% in the last 3 years.
6. Housing sold at a discount via HA's and LA's is subject to right to buy rules, these do come with some restrictions.
7. Much affordable housing is sold at a discount to market value, usually circa 20%. Other tenures include Social rent = 50% market rent, affordable rent = 80% of market rent, London Housing Allowance varies by location.
8. The market will not build social housing unless there are regulations that require it. Social housing alone is almost always loss making as a development proposition and HA's cannot easily access cheap money at the moment. Similarly PWLB money for LA's is now more expensive.
9. The Housing Revenue Account rules at LA's make it complex to release land for housing.
Jader1973 said:
P-Jay said:
Exactly this, and it's what you see a lot of number plates with symmetrical lettering that looks fine flipped left to right.
Although it seems to be very easy to change the plate digitally based on my experience. It’s a few hours work as far as I can tell.Rusty Old-Banger said:
Speed 3 said:
The flipped ones with symmetrical plates are obvious, I didn’t think they’d be CGI’ing the hell out of everything tho’.
Disclaimers are one of my pet hates of the modern marketing world. Peugeot have one at the moment where the whole pitch is about 400 mile range and then the disclaimer states capability for 400 mile range not yet available. Not a caveat about real world performance, but simply that they don’t sell the thing they’re selling….
Yeah Ive seen that one too. Made me laugh.Disclaimers are one of my pet hates of the modern marketing world. Peugeot have one at the moment where the whole pitch is about 400 mile range and then the disclaimer states capability for 400 mile range not yet available. Not a caveat about real world performance, but simply that they don’t sell the thing they’re selling….
Like me promising the ladies a 12 inch willy, but with a disclaimer that a 12 inch willy isn't actually available.
I made a couple of short films the other week for a drink-drive campaign. There was a short sequence that needed a taxi. I hade one lined up but the guy never showed so I ended up collaring a mate and his Skoda, adding a taxi sign in using a bit of creative thinking and an £80 plug in for my editing software.
https://www.youtube.com/watch?v=RbZOrx_Zi7E&t=... at around 0:31
Not perfect by any means but works well enough.
(This is the other one if you're interested - bit of Inbetweeners action
https://www.youtube.com/watch?v=rXSz0BlJAJE) Managed to 'liberate' a taxi roof sign for that one! Regarding the disclaimers..... you cannot make false claims in advertising. Every ad that gets broadcast has to go through clearing. Several agencies exist for this and they verify everything. By way of example, a few years back I made some TV ads on the subject of food waste which included the government published stat that a third of the food we buy is wasted. I was required to provide the base report and research methodology from which that statistic was drawn.
Companies get around this by promoting brand over product even though it appears like a product advert. 'Brand' can be aspirational and you can state pretty much all you like when it is aspirational provided it's presented as such.
Domestos is the classic example of circumventing this.... 'kills all known germs dead'! Germs is an informal term for bacteria of which there are near infinite types not all of which are known. They can't say 'kills all known bacteria dead'! - not least of which is because they would be selling the most deadly substance on earth! So the use of the word 'germs' keeps it sufficiently vague to pass clearing but sufficiently strong a statement to encourage sales.
hidetheelephants said:
If you have the legal power to designate land as for development and you have land; presto, you have development land.
You've just mad a land owner rich, not created free development land for the council. You can't legally confiscate land without fair compensation. That's the law.StevieBee said:
CGI..... used much more than you realise. It's well suited to 'global' advertising because it lessens the production cost. Back in the day, an ad agency would shoot one advert for each territory, in each territory. Now you can shoot the core content in one place or even in a studio and adapt it to fit each market. Much cheaper and with some pleasing effects if done right.
I made a couple of short films the other week for a drink-drive campaign. There was a short sequence that needed a taxi. I hade one lined up but the guy never showed so I ended up collaring a mate and his Skoda, adding a taxi sign in using a bit of creative thinking and an £80 plug in for my editing software.
https://www.youtube.com/watch?v=RbZOrx_Zi7E&t=... at around 0:31
Not perfect by any means but works well enough.
(This is the other one if you're interested - bit of Inbetweeners actionhttps://www.youtube.com/watch?v=rXSz0BlJAJE) Managed to 'liberate' a taxi roof sign for that one!
Regarding the disclaimers..... you cannot make false claims in advertising. Every ad that gets broadcast has to go through clearing. Several agencies exist for this and they verify everything. By way of example, a few years back I made some TV ads on the subject of food waste which included the government published stat that a third of the food we buy is wasted. I was required to provide the base report and research methodology from which that statistic was drawn.
Companies get around this by promoting brand over product even though it appears like a product advert. 'Brand' can be aspirational and you can state pretty much all you like when it is aspirational provided it's presented as such.
Domestos is the classic example of circumventing this.... 'kills all known germs dead'! Germs is an informal term for bacteria of which there are near infinite types not all of which are known. They can't say 'kills all known bacteria dead'! - not least of which is because they would be selling the most deadly substance on earth! So the use of the word 'germs' keeps it sufficiently vague to pass clearing but sufficiently strong a statement to encourage sales.
I get that but in the Peugeot case they're pushing a particular car model not a brand. It's getting to the stage where they can promote anything in the forward/research portfolio and make it look like you can buy it now. Disclaimers used to be tagged on at the end for legal protections like "do not try this at home, professional stuntman used in footage" or "requires appropriate training". These days it's like reading full on subtitles across every frame.I made a couple of short films the other week for a drink-drive campaign. There was a short sequence that needed a taxi. I hade one lined up but the guy never showed so I ended up collaring a mate and his Skoda, adding a taxi sign in using a bit of creative thinking and an £80 plug in for my editing software.
https://www.youtube.com/watch?v=RbZOrx_Zi7E&t=... at around 0:31
Not perfect by any means but works well enough.
(This is the other one if you're interested - bit of Inbetweeners action
https://www.youtube.com/watch?v=rXSz0BlJAJE) Managed to 'liberate' a taxi roof sign for that one! Regarding the disclaimers..... you cannot make false claims in advertising. Every ad that gets broadcast has to go through clearing. Several agencies exist for this and they verify everything. By way of example, a few years back I made some TV ads on the subject of food waste which included the government published stat that a third of the food we buy is wasted. I was required to provide the base report and research methodology from which that statistic was drawn.
Companies get around this by promoting brand over product even though it appears like a product advert. 'Brand' can be aspirational and you can state pretty much all you like when it is aspirational provided it's presented as such.
Domestos is the classic example of circumventing this.... 'kills all known germs dead'! Germs is an informal term for bacteria of which there are near infinite types not all of which are known. They can't say 'kills all known bacteria dead'! - not least of which is because they would be selling the most deadly substance on earth! So the use of the word 'germs' keeps it sufficiently vague to pass clearing but sufficiently strong a statement to encourage sales.
blueg33 said:
"Killing something dead" is a tautology and bloody annoying.
Inigo Montoya : He's dead. He can't talk.Miracle Max : Whoo-hoo-hoo, look who knows so much. It just so happens that your friend here is only MOSTLY dead. There's a big difference between mostly dead and all dead. Mostly dead is slightly alive. With all dead, well, with all dead there's usually only one thing you can do.
Inigo Montoya : What's that?
Miracle Max : Go through his clothes and look for loose change.
Clockwork Cupcake said:
Inigo Montoya : He's dead. He can't talk.
Miracle Max : Whoo-hoo-hoo, look who knows so much. It just so happens that your friend here is only MOSTLY dead. There's a big difference between mostly dead and all dead. Mostly dead is slightly alive. With all dead, well, with all dead there's usually only one thing you can do.
Inigo Montoya : What's that?
Miracle Max : Go through his clothes and look for loose change.
INCONCEIVABLE Miracle Max : Whoo-hoo-hoo, look who knows so much. It just so happens that your friend here is only MOSTLY dead. There's a big difference between mostly dead and all dead. Mostly dead is slightly alive. With all dead, well, with all dead there's usually only one thing you can do.
Inigo Montoya : What's that?
Miracle Max : Go through his clothes and look for loose change.
StevieBee said:
Rusty Old-Banger said:
Speed 3 said:
The flipped ones with symmetrical plates are obvious, I didn’t think they’d be CGI’ing the hell out of everything tho’.
Disclaimers are one of my pet hates of the modern marketing world. Peugeot have one at the moment where the whole pitch is about 400 mile range and then the disclaimer states capability for 400 mile range not yet available. Not a caveat about real world performance, but simply that they don’t sell the thing they’re selling….
Yeah Ive seen that one too. Made me laugh.Disclaimers are one of my pet hates of the modern marketing world. Peugeot have one at the moment where the whole pitch is about 400 mile range and then the disclaimer states capability for 400 mile range not yet available. Not a caveat about real world performance, but simply that they don’t sell the thing they’re selling….
Like me promising the ladies a 12 inch willy, but with a disclaimer that a 12 inch willy isn't actually available.
I made a couple of short films the other week for a drink-drive campaign. There was a short sequence that needed a taxi. I hade one lined up but the guy never showed so I ended up collaring a mate and his Skoda, adding a taxi sign in using a bit of creative thinking and an £80 plug in for my editing software.
https://www.youtube.com/watch?v=RbZOrx_Zi7E&t=... at around 0:31
Not perfect by any means but works well enough.
(This is the other one if you're interested - bit of Inbetweeners action
https://www.youtube.com/watch?v=rXSz0BlJAJE) Managed to 'liberate' a taxi roof sign for that one! Regarding the disclaimers..... you cannot make false claims in advertising. Every ad that gets broadcast has to go through clearing. Several agencies exist for this and they verify everything. By way of example, a few years back I made some TV ads on the subject of food waste which included the government published stat that a third of the food we buy is wasted. I was required to provide the base report and research methodology from which that statistic was drawn.
Companies get around this by promoting brand over product even though it appears like a product advert. 'Brand' can be aspirational and you can state pretty much all you like when it is aspirational provided it's presented as such.
Domestos is the classic example of circumventing this.... 'kills all known germs dead'! Germs is an informal term for bacteria of which there are near infinite types not all of which are known. They can't say 'kills all known bacteria dead'! - not least of which is because they would be selling the most deadly substance on earth! So the use of the word 'germs' keeps it sufficiently vague to pass clearing but sufficiently strong a statement to encourage sales.
hidetheelephants said:
borcy said:
Why are so many oranges from the supermarkets dry and tasteless?
For the same reason the tomatoes so often taste of nothing; they're optimised for cosmetic appearance and shelf life, flavour is well down the priority list.borcy said:
Is there anywhere that sells oranges that taste like an orange and not dry and tasteless?
Not terribly helpful right now but when in season I buy a box from a place in Spain via crowdfarming.com. I've never tasted nicer oranges except when I've been in Spain or Greece and been able to pull the things off the tree myself.borcy said:
hidetheelephants said:
borcy said:
Why are so many oranges from the supermarkets dry and tasteless?
For the same reason the tomatoes so often taste of nothing; they're optimised for cosmetic appearance and shelf life, flavour is well down the priority list.Gassing Station | The Lounge | Top of Page | What's New | My Stuff